Amy Finlayson

PRO

3 April 2017

Amy Finlayson

is in the spotlight this week

Why did you choose a career in copywriting and how did you get into it?

Words have always captured my attention – they had me at A is for Apple!

I wrote stories from a young age and I got into communications after graduating from a degree in English literature – yes, I am a voracious reader as well as a skilled wordsmith! Marketing & PR appealed to me as a big part of my job was writing.

That was over 15 years ago and over the last few years I have been focusing more on the copywriting.

My marketing and PR background gives my copywriting a huge boost as I am experienced in writing copy that sells and am also an expert in writing SEO copy.

What work are you most proud of?

I am really proud of my Girls’ Guide to Motoring copy that I wrote for Continental Tyres – trying to make tyres interesting? Now that’s a challenge I love! I made the topic broader and drew focus on the money saving element to make it more accessible to women.

What piece of copy do you really wish you’d written?

I love everything Lush ever write – all their product copy is beautifully done, informative and authentic with a big dose of fun.

What do you do if you hit a bit of writer’s block?

Go for a walk. There’s nothing a bit of time in nature won’t fix.

What are your favourite and least favourite writing-related tasks?

I genuinely love it all but I guess least favourite are the more technical-sided pieces – although I do relish a challenge.

Any copywriting pet hates?

Grammatical mistakes! I am a massive grammar pedant and it infuriates me when I see an apostrophe in the wrong place!

What’s the best piece of career advice you’ve been given?

Just be the thing you want to be – don’t wait, be it now.

What advice would you give to people starting out on a copywriting career?

Get lots of practice wherever you can. Start with your own website and blog.

What’s your favourite thing about being a copywriter?

I get to write for a living, which is the thing I love to do most!

Why do you find PCN membership useful?

It’s a useful way for people to find out about you and it offers useful advice.

Where can people find out more about you?

www.artemis-pr.co.uk


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