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Content

With so much health information, why are we still so confused?

Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

Sarah Clark18 Sep 20266 min read
AI

How to make ChatGPT sound like a human (hint: hire one)

Emily Haddington on the limitations of AI-generated copy

Emily Haddington20 Nov 20254 min read
AI

Managing client expectations in an era of automated creativity

Adrie van der Luijt on how you can talk to clients about AI

Adrie van der Luijt15 May 20253 min read
AI

AI: Tools of Mass Copywriter Destruction – or Productivity Boosters?

Thora Fitzpatrick on how copywriters can thrive in the AI-enabled world

Thora Fitzpatrick9 May 20254 min read
AI

The uncomfortable truth about AI

Adrie van der Luijt on how copywriters can continue to thrive in a post-AI world

Adrie van der Luijt24 Mar 20254 min read
Content

“Strategic” is not a self-awarded title

Adrie van der Luijt questions whether copywriters are being as strategic as they claim

Adrie van der Luijt19 Mar 20254 min read
AI

Copywriters: We really need to talk about AI

Thora Fitzpatrick argues that "burying our heads in the sand, or treating AI as the enemy, is not the answer. If we want to…

Thora Fitzpatrick17 Sep 20244 min read
AI

3 things I learned about ChatGPT

Sean Coyte from Sticky experiments with ChatGPT as a copywriter's companion.

Sticky28 Jan 20244 min read
AI

What can AI teach us about copywriting?

Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.

MKMatthew Kenney8 Jan 20246 min read
Career

Are the copywriting robots coming?

Is there a place for AI writing tools? Here's Catherine Every's take

Catherine Every22 Mar 20236 min read
Career

Is AI coming for our copywriting jobs?

Hayley Maguire ponders whether AI means the end of copywriting as we know it

ProCopywriters team29 Nov 20223 min read
Craft

Why does business writing have to be formal? We’re not robots!

Abbie Pullman wants to know why we still get all starchy and buttoned up when it comes to business writing.

ProCopywriters team20 Sep 20173 min read

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