TAGtone of voice Archives - Page 2 of 2 - ProCopywriters | the Alliance of Commercial Writers

  1. Ain’t too proud to beg — tone of voice in GDPR emailsAn Iphone with an email icon on the screen.

    23 May 2018 by Editor

    Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

    Category: Blog, Content marketing, Copywriting techniqueTags: , , |
    Comments (0)

  2. Understanding your brand’s tone of voiceProfile of a man singing into a microphone

    11 April 2018 by Editor

    Matt Fleming’s take on why tone of voice matters.

    Category: Blog, Copywriting primerTags: , , |
    Comments (0)

  3. Copywriter? Or actor?A close up of a clapperboard

    22 November 2017 by Rebecca Nicholl

    How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

    Category: Blog, Blog Main Feature, Copywriting techniqueTags: , , , |
    Comments (0)

  4. Book review – Meaningful: The story of ideas that fly

    19 August 2016 by Anna Gunning

    Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

    Category: Book reviewsTags: , , , , , |
    Comments (0)

  5. New to tone of voice?

    3 June 2015 by Editor

    A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.

    Category: Blog, Blog Main Feature, Copywriting primerTags: , , , |
    Comments (0)

  6. Writing to sell (your writing)

    9 October 2012 by Tom Albrighton

    Do you write what the job requires – or what the client prefers?

    Category: Blog, Copywriting life, FreelancingTags: , , , | Comments (6)