TAGtone of voice Archives - Page 2 of 2 - ProCopywriters | the Alliance of Commercial Writers

  1. Understanding your brand’s tone of voiceProfile of a man singing into a microphone

    11 April 2018 by Editor

    Matt Fleming’s take on why tone of voice matters.

    Category: Blog, Copywriting primerTags: , , |
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  2. Copywriter? Or actor?A close up of a clapperboard

    22 November 2017 by Rebecca Nicholl

    How do you capture the right voice in your copy? Rebecca Nicholl suggests taking inspiration from the acting world.

    Category: Blog, Blog Main Feature, Copywriting techniqueTags: , , , |
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  3. Book review – Meaningful: The story of ideas that fly

    19 August 2016 by Anna Gunning

    Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

    Category: Book reviewsTags: , , , , , |
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  4. New to tone of voice?

    3 June 2015 by Editor

    A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.

    Category: Blog, Blog Main Feature, Copywriting primerTags: , , , |
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  5. Writing to sell (your writing)

    9 October 2012 by Tom Albrighton

    Do you write what the job requires – or what the client prefers?

    Category: Blog, Copywriting life, FreelancingTags: , , , | Comments (6)