Adrie van der Luijt

Bankside Communications | Freelance content designer and strategist Available for work

Send an email Contact details

With over 30 years of expertise in creating engaging user experiences, I have delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.

About me

I am a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.

What I do
  • User-centric strategy: Crafting content that resonates, driving conversions and engagement.
  • Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.
  • Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.
  • Conversion focus: Designing compelling content for tangible actions and results.
  • Multi-platform proficiency: Tailoring content for diverse channels.
Expertise & results
  • Turning complex processes into intuitive, user-friendly journeys.
  • Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.
  • Led impactful B2B and B2C projects.
  • Skilled in UX, SEO, service design, graphic design and more.
What I can do for you
  • Engaging ad copy: Compelling ads and advertorials driving clicks and conversions.
  • Email campaigns: Nurturing leads, driving sales.
  • Content audit: Boosting visibility and user experience.
  • Persuasive website copy: Enhancing engagement and conversion.
  • Captivating product descriptions: Highlighting features and benefits.
  • Conversion-optimised landing pages: Encouraging action.
  • Impactful social media content and strategy: Amplifying brand presence.
  • Informative blog posts: Establishing authority, attracting traffic.
  • Compelling case studies: Demonstrating product/service effectiveness.
  • In-depth whitepapers: Showcasing industry expertise, generating leads.
  • Attention-grabbing press releases: Announcing news, events.
  • Effective video scripts: Conveying messages convincingly.
  • Concise brochure copy: Showcasing offerings persuasively.
  • Persuasive direct mail content: Driving offline engagement.
  • Comprehensive eBooks and guides: Educating and engaging.
  • Targeted PPC ad copy: Relevant and effective ad campaigns.
  • Sales collateral: Supporting sales with impactful materials.
  • Strategic content planning: Aligning content with brand goals.
  • SEO-optimised content: Enhancing search engine visibility.
  • Consistent brand messaging: Resonating with the audience.
  • TOV and style guides: Creating effective brand communication.
  • Training and coaching: Upskilling your in-house team.
Let's connect

Based in London and Narbonne in France, I'm ready to collaborate on your project.


107 Bankside Lofts
65 Hopton Street




  • Advertisements
  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Property and interiors
  • Public sector
Qualifications & Awards
Winner, Unsung Hero Award for Outstanding Customer Service, South West Tourism Excellence Awards, 2016

Winner, Leisure / Tourism Award, Believe in Somerset Awards, 2016

Finalist, UK Charity / Social Enterprise Website of the Year, Good Web Guide Awards, 2015

Finalist, UK News & Information Website of the Year, Good Web Guide Awards, 2014
Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events