When someone reports having their drink spiked at 3am, every word must inspire trust and confidence. Working with police services, I crafted content that acknowledged the fear and uncertainty victims feel, while clearly communicating that their safety is the absolute priority. The tone, pacing, and structure of these interactions can mean the difference between someone continuing to seek help or giving up in frustration. Victim support organisations praised the new drink and needle spiking advice and information service I wrote for Police.uk, the national policing website used by 81% of police forces in England and Wales, for its empathy – always putting the victim in charge of what they want to do next.