Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the private healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a huge portfolio of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

WHO AM I? I’m Sanina, a Midlands-based former journalist-turned-freelance-copywriter with 20+ years’ experience spanning: * Print and broadcast journalism * In-house corporate communications * Agency-side PR and commercial copywriting & content marketing strategy WHY CHOOSE ME? I’ve been writing since the age of 17, when I first started out as a trainee reporter at my local newspaper. More than 20 years later, I’m still writing. Over the years, I’ve worked with a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors to help generate widespread awareness and effectively communicate their messages to their target audiences. WHAT’S IT LIKE TO WORK WITH ME? Here’s what some of my clients have to say about working with me: 1. ‘Working with Sanina is always a pleasure. She is positive, proactive and brilliant at writing compelling content. What really makes the difference is that Sanina also promotes content marketing best practice, meaning she will help you to produce the right pieces of content for different points in the customer journey. Her support has been invaluable in helping us to build momentum behind new content marketing programmes, we wouldn't have made the same progress without her.' – Marketing Manager, Business Performance Consultancy Company. 2. ‘Sanina is a highly skilled and experienced copywriter, who works quickly and accurately to create engaging copy that is on point every time. She is professional, approachable and friendly, with an eye for a complex brief and the right words to help any type of business.’ – Director, Creative Agency. 3. 'Sanina is one of those writers you can trust. She asks all of the right questions and puts a high level of care into her work, making sure that her tone, language and accuracy hits the brief. I've worked with her on a number of projects for a range of audiences and she has consistently delivered.' - Content Director, PR and Communications Agency. 4. 'I found working with Sanina a very easy and positive experience. After just one meeting, she had grasped our concept and, within a week, had written most of our website copy, delivering the exact style and tone that we wanted. I found her to be incredibly creative, professional and very prompt, always responding to emails straight away. She met every deadline, often delivering ahead of time.' - Business Owner. 5. 'Sanina is amazing, it's as simple as that. Not only is she great at what she does; she's one of the friendliest people I've ever met. At first she was brought on to write for Harvester alone, but before long she was working across a number of our clients because everyone wanted her. It's rare to bring a new person into the team and feel like you can instantly trust them, yet that's exactly what happened here.' - Digital Content Marketing Manager, Digital Marketing Agency. * For more client feedback, check out this page - www.skcopyco.com/clients-comments/ WHO HAVE I WORKED WITH? My previous and current clients include Holland & Barrett, PwC, Westfield, Arriva Buses, Harvester, Papa John's Pizza, SCS, Pitney Bowes, Purplebricks, HomeServe, the University of Birmingham, Midlands Aerospace Alliance, the BBC's Switchover Scheme, the Co-op, Dignity Funerals, and many more. HOW CAN I HELP YOU? Clients come to me for content direction, content clarity and content production. Given my extensive experience, I create content strategies, as well as the copy that’s required to implement them. I’m available to work on a wide mix of online and offline projects, ranging from SEO copywriting, blogs, white papers, websites and media releases, to infographics, emails, landing pages, eshots, social media posts, guides, leaflets, newsletters and brochures. Content strategy-wise, you can reach out to me for: content plans, content audits, brand propositions and key messaging and tone of voice guidance. HOW CAN YOU CONTACT ME? To discuss your content requirements with me, call me on 07810 636 748 or email me at sanina@skcopyco.com, and I’ll get straight back to you. To find out more about me and my services or to see some examples of my work, visit www.skcopyco.com. * PS: You'll also find out more about me in my ProCopywriters Member Spotlight interview - www.procopywriters.co.uk/2017/08/sanina-kaur-procopywriters-member-spotlight/

What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than fifteen years’ experience as a copywriter and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: lizpainter@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, CH Agency / Copy Hackers

I am Sarah Bartlett, a B2B marketing copywriter and content specialist in Birmingham. I am particularly experienced in digital and content marketing, having worked full-time until recently for an award-winning B2B digital marketing agency. My background is in the software and information industry. In 2004, I moved into a marketing role at Talis, an innovative software house in Birmingham, which was well ahead of most companies in seeing the value of content marketing. By 2009, I was prolific in writing blog posts, articles, case studies and eGuides for the educational technology market. I also produced several series of podcasts. I became a freelancer in 2011, and ran a busy, successful business for five years. In 2015, I returned to the world of employment, and worked as a Senior Editorial Manager for Tomorrow People, an award-winning B2B content marketing agency. My clients included KCOM, EtQ, Hyster-Yale and Reconomy. At Tomorrow People, I honed my digital skills and gained experience in a range of business sectors – from fork lift trucks and big pharma to telecomms and quality control software. I produced client strategies and editorial calendars, then commissioned and edited content from a pool of freelance writers. By late 2017, I was happy to pick up my freelance business again, and I now balance my workload between ad hoc copywriting assignments, content marketing and campaign management. I have the skills and experience to write for any B2B sector and target audience. If you're looking for a B2B copywriter and content specialist, I'd love to hear from you.

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get:

• Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously)
• The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen
• Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing)
• Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value

Benefit from a broad range of B2B copywriting services:

• Branding: Value propositions, personas, tone of voice, slogans
• Digital: Websites, landing pages, email marketing, online advertising
• Content: Content strategies, blog posts, infographics, case studies, white papers
• Print: Brochures, direct mail, marketing collateral, newsletters, advertising
• Training: Sessions on copywriting, content marketing and digital marketing

Clients include the Aluminium Federation, Birmingham's Town Hall Symphony Hall, Engage Hub, Corstorphine + Wright, Mercato Solutions and Wealden Rehab. My previous experience includes copywriting and head of content roles at award-winning agencies. I'm HubSpot inbound certified, and am on the ProCopywriters Committee. To give you an idea of what it's like to work with me, here are 2 testimonials:

"Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services)

"Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer)

Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

Creative, professional and intelligent copywriting for your business needs. If you are looking for assistance with copywriting for your business and marketing activities, I can produce content for you that sells. With years of experience in a full time marketing role, I have now focused my attention on my passion – content writing. I draw on my digital marketing experience and my knowledge gained via a first class honours degree in Psychology, to ensure that the copy I produce for you is not only of the highest level of quality, but also engages with your audience to increase your sales. Services include the following for both B2B and B2C markets: · Website Copy · Email Marketing Campaigns · Blogs · Company Brochures and Marketing Materials · Social Media Posts and Engagement · Newsletters · Business Plans · SEO Copy writing For more information on how I can boost your business, contact me on the details below and I would be happy to assist your queries.