Copywriters in Northampton

If you're looking for a copywriter specialising in all things architectural, the built environment, heritage, photography, or the great outdoors. Someone who'll bring your ideas, projects, designs, products, or services to life with distinctive storytelling. Your search is over. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." ✨ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photographic, and the great outdoors. A writer of meaningful and memorable words that resonate and connect with the people you want to reach. Words that can... • Paint a persuasive picture • Simplify a complex message • Engage, resonate, and connect with your ideal audience • Evoke a thought or a feeling • Tell your compelling story • Break down potential barriers • Build trust • Help you stand out from your competitors • Inspire even the mildly curious to act... Storytelling taps into how we think and feel, and provides a natural-sounding human voice to your messaging. Unlike the often bland, generic content you'll get when it's been cobbled together by ChatGPT or one of its AI cousins. So, whatever your message. Whatever your aim, let me find just the words you're after. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to write for clients in the same sectors, too. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Some extra (reassuring) bits you might want to know... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photographic holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My current day rate is £360. According to ProCopywriters' latest survey for 2024, the UK average day rate is £440, meaning you get the essential words you're after at a rate that's realistic and fair for both of us. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain, etc. ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy and content, please get in touch. Head over to my new look website, email me from this page, or call me (you'll find all the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project. ✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director, Christian Tagliavini Photographic Art, Switzerland.

About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.

I'm an SEO Copywriter, delivering professional, innovative and lively Copy for the web and for print. I get businesses more, and better, clients by writing words which are clear, concise and compelling. Full details can be found at www.CopywriterPro.co.uk. But here's a quick summary - With over thirty years experience of writing copy for websites and for print, I have the know-how and the creative nous to deliver copy that is both fresh and compelling. I'm based here in the East Midlands. But I naturally take on business from all over the UK. With decades of business experience, I have the tools, the desire and the flair to make your website sing, your mailshots dance and your profits fizz! Copywriting that Works for Websites – I use innovative thinking to produce copy that is creative, appropriate and accurate – making your online presence look special and feel special. I work on Websites, Newsletters and Press Releases. I optimise pages for the Search Engines. Copywriting that Works for Print – I help produce business literature – from Business Cards and Letters to fully-fledged Brochures and Leaflets. I bring excellence, style and pizazz to your printed material with value that is second to none.