PRO

Andrew Baskott

Writing for the UK Built Environment, Property, Outdoor, Heritage, Garden, and Photography sectors. Available for work

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Bringing places, spaces, products, and services to life with clear, enticing and informative words that make just the right first impression. And by leaving the writing to me, you can focus on all the stuff you would much rather be doing.


"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly."
Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London.


“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!"
Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire.


Hi, I'm Andrew – a Northampton-based freelance copywriter who'll bring a fresh perspective to your copy and content.

A writer of words that mean something. And people remember. Words that can...

• Simplify a complex message
• Capture your audience's imagination
• Paint a persuasive picture
• Engage, resonate, and connect with your ideal audience
• Help you stand out from the crowd
• Tell your story
• Inspire the curious

...and more besides.

In short, whatever your message. Whatever your aim, I'll find the essential words you need.

Why work with me? Here's a brief snapshot


✅ I have a diverse copywriting portfolio. Projects include writing for...

• Architects
• Luxury outdoor clothing brands
• High-end contemporary and period design properties
• Designer watch and jewellery engraving
• PropTech 3D Smart City modelling platform for sustainable urban design and planning
• Garden design
• Independent construction
• Garden retail
• Photographers
• Photographic studios
• Fire safety and protection
• CCTV and Security systems
• Cyber-security
• Business Resilience
• Health and fitness, and
• Photographic holidays, tours, and workshops

✅ In the recent past I've written in-depth illustrated articles and short features for various UK consumer and trade publications. So far, I have over 30 published pieces to my name.

✅ I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting.

✅ I also have a CMP Level 4 Diploma (Distinction) in Google SEO.


Why so many copywriting niches?


If you're wondering why I write for the mix of sectors I do, it's all down to photography. Before entering the world of copywriting, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, natural landscapes, gardens, and heritage locations.

All things that genuinely interested me. And still do. So it made perfect sense to make these my copywriting niches too. In a way, I'm still creating pictures, only now using words rather than a camera.


"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too."
Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.


Now, what would you like me to write? I can help you with...


📌 Advertorials / Advertising Features / Sponsored Articles

📌 Blog posts and Articles - Search Engine Optimised (SEO)

📌 Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters...

📌 Case Studies

📌 Direct Mail Sales Letters

📌 eBooks

📌 Emails - share your news, promote, inform, entertain etc.

📌 Project stories - storytelling for architects, planners, and developers

📌 Taglines, Straplines and Slogans

📌 Web Pages

📌 Website Refresh - adds a little polish to make your words really shine


"Andrew ... your work has been invaluable to us."
Paola Bergamaschi, Christian Tagliavini Studio, Switzerland


So, for captivating, enticing, and memorable copy and content that's...

• Carefully crafted for your ideal audience
• Friendly and persuasive
• Easily understood - but not dumbed down
• Always engaging, and
• Never dull

Please get in touch. Visit my website (link below), send an email or give me a call - and tell me more about the words you're after because I'd love to write them for you!

"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!"
Jo Shaer, Founder and Director, Lollipop - specialist Content Marketing Agency for Fire and Security sectors.

Contact

Northampton

01604 770448

Website

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
    Specialisms
  • B2B
  • B2C
  • Consumer goods
  • Engineering and Manufacturing
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
🥇 Level 4 Diploma (Distinction) in Copywriting from the College of Media and Publishing.
🥇 Level 4 Diploma (Distinction) in Google SEO from the College of Media and Publishing.

Portfolio

Web and email copy for upmarket garden retail brand

Writing web and email copy for specialist British garden retail brand Sarah Raven.

Evocative and enticing copy for Bradshaw Taylor

To write punchy, evocative and emotive copy as part of a brand awareness campaign for their Epicentre retail brand.

Web pages for company specialising in cyber security

To write new content for six pages of mimeSURE's website.

Proposal documents for Tyler Mandic Ltd, Architects ...

A complex and slightly unusual brief to write supporting documents for a luxury development of apartments and penthouses in SE ...

Copy for multi-page brochure for £1m contemporary ...

The brief was to write copy for a 14 page brochure illustrating a £1m contemporary design home.

Copy for multi-page brochure for country cottage

Asked to write the copy for a brochure for a high-end country cottage property.

Copy for multi-page brochure for £1.1m property

Asked to write the copy for a 16 page brochure for a high-end property.

Leaflet copy for garden designer

Single-sided A4 leaflet for a garden design and soft landscaping business

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