Andrew Baskott

About

Putting your ideas, plans, designs, projects, or services into words that bring them to life. Meaningful words your audience can understand, relate to, and trust.

All done with a blend of persuasive copywriting and relatable storytelling.

⭐“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire.

Hi, I'm Andrew, a Northampton-based freelance copywriter. A copywriter who brings you distinctive, authentically human copy that connects with the people you want to reach.

Whatever your message. Whatever your ultimate aim, I'll find just the words you're after.

Words that can...

🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Bring a big idea or the smallest details to life 🔹 Win hearts 🔸 Persuade a sceptical audience 🔹 Capture the imagination 🔸 Build trust 🔹 Break down potential barriers 🔸 Inspire... excite... motivate...

And so much more. Because when you use just the right words, you can make (almost) anything happen.

⭐"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." Gordana Mandic, Tyler Mandic Architects, Chelsea, London.

SOME EXTRA (REASSURING) BITS YOU MIGHT LIKE TO KNOW ABOUT...

🎯 I have a diverse copywriting portfolio. Projects include writing for...

• Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Pro photographers • Photographic studios • Local authority planning officers • Fire safety products and fire protection infrastructure • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Heritage tourism, and... • Photography-focused holidays, tours, and workshops

🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography.

🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting.

🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO.

🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 through Policy Bee.

🎯 My day rate is £420. According to ProCopywriters' latest survey (July 2026), the median day rate for a UK copywriter is now £440. This means you're getting the carefully crafted words you want at a realistic rate that's fair for both of us.

⭐"Thank you for your collaboration, Andrew. Your work has been invaluable to us." Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland.

NOW, WHAT WOULD YOU LIKE ME TO WRITE? I CAN HELP YOU WITH...

✅ Advertorials / Advertising Features / Sponsored Articles

✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners...

✅ Blog posts and Articles - Search Engine Optimised (SEO)

✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters...

✅ Copy-editing for print and digital. As well as fact-checking and humanising soulless AI-generated content

✅ Direct Mail Sales Letters

✅ eBooks

✅ Property Brochures - capturing the stories that make a property a welcoming home

✅ Taglines, Straplines, and Slogans

✅ Web Pages

✅ Website Refresh - adding a little polish to make your words really shine

⭐"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.

WHY DO I WRITE FOR SUCH A MIX OF SECTORS?

It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer working with prestigious clients like the National Trust. I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations.

All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently.

In a way, I'm still creating pictures, only now I'm using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, projects, and services to life.

⭐"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors.

If it's distinctive, authentically human copy you're after, I'd love the opportunity to work with you, so please get in touch.

Head over to my website for a quick browse, email me from this page, or give me a call (you'll find all the links at the top of this page) and tell me more about the words you're after.