Portfolio project

Sales marketing letter for independent construction company

Promaester Ltd is an independent construction company based in the West Midlands.

Their brief was for a sales letter promoting the home extension side of their business that was to be sent to prospective clients who already had planning permission and were now looking for a builder.

The key selling point for the letter was to be their Price Guarantee and so had to be woven into the copy in a persuasive way.

Here’s the letter in full…

Dear [named individual]

Your dream home extension comes with a Price Guarantee and complete peace of mind

You’ve had that brilliant idea for some extra space. Space that’ll transform your home and the way you live. All you need now is your perfect building partner to help you make it happen.

Here at Promaester, we specialise in making life a little more spacious.

Promaester Ltd: a family-run business. Three generations. Almost seventy-five years of experience. And lots of happy clients who’ve chosen us to create the home they’ve always wanted.

And now we’d love to help you achieve the same.

But why choose us? Well, alongside exceptional workmanship, affordable rates and wide-ranging construction expertise, you’ll also benefit from a unique Price Guarantee.

A Price Guarantee that brings you guaranteed peace of mind
Like you, we don’t like unexpected nasty surprises either.

That’s why our Price Guarantee means we’ll not suddenly ask you to pay for any hidden extras. Because the price we quote you is what you’ll pay. This promise covers all the work and materials outlined in the detailed written scope and specifications of your project – all prepared for you before any work begins.

Your home extension is made easier with weekly payments
To help make your budget even more manageable, our charges are spread weekly. So no eye-wateringly high staged payments. Instead, we simply divide the total cost of your project by the number of weeks it will take to create the extra space you’ve been dreaming of.

A stress-free experience with exceptional craftsmanship and affordable rates
We’re based in Solihull and make life more spacious for clients throughout the West Midlands. Delivering outstanding craftsmanship at an affordable price. A price that’s guaranteed.

Our dedicated team have all the necessary skills and experience (including for gas and electrics) you will ever need. Combine this with effective, stress-free project management, and you can be sure the extra space you’re longing for will be just as you imagined.

Spacious living is just a phone call away
To enjoy life with more space, call us today on 0121 xxx xxxx or email xxxxxxxxxxxxxxxxxx – and make your dream come true with a fabulous bespoke home extension. All built with outstanding quality and complete peace of mind as standard. Why wait a moment longer?


After a couple of minor tweaks, my client’s response was… “Thanks, Andrew, I think you’ve nailed it!”


    Andrew Baskott

    A copywriter for the UK Built Environment, Property, Outdoor, Heritage, Garden, and Photography sectors.



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