Polly Kay

Middleweight Copywriter , Polly Kay Marketing Available for work

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I am a highly experienced copywriter and millennial marketing consultant. I specialise in using my insights into applied consumer behaviour (both online and offline) to create innovative, finely targeted copy that works for your chosen audience.

I am happy to discuss projects in more or less any niche and for any target market, and have experience of creating high-performing copy for a huge and diverse range of industries and audiences.

That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive past experience in copywriting for those niches.

In terms of industries, these are the pet trade (generally content pertaining to companion animals such as dogs and cats for both B2C and B2B clients) and on a largely unrelated note, the logistics and shipping industry too.

The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials.
Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting.

I offer all forms of copywriting services, both direct response and brand-led, as well as general marketing consultancy services (either on an ad-hoc or ongoing retainer basis).

Some of my most popular copywriting services include:
• Website content, from landing pages to full site copy.
• Blog writing.
• SEO content writing for all applications.
• Article writing.
• Advertorials and promotional/sponsored article creation.
• Composing white papers and eBooks.
• Writing product descriptions and product category descriptions.
• Brochure, leaflet, and poster text.
• Brand naming and slogan creation.
• Press release writing.
• Sales emails and mailshots.

So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help.

The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue.

Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

Birmingham B1

0121 369 3680
Polly Kay



  • Advertisements
  • Content marketing
  • Content strategy
  • Conversion copywriting
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • UX copywriting
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Brand Naming
  • Business, finance and law
  • Consumer goods
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure


Live television interview with Rosey Edeh for CTV News ...

I was invited to speak on CTV News on 14/06/2021 about the psychology of shopping, and what it will take for brick and mortar ...

Parcelforce Worldwide brand marketing

An informative white paper commissioned by Parcelforce Worldwide and published on Insights For Professionals.

Promotional copywriting for Wink Bingo

An advertorial produced to promote a new online magazine produced by Wink Bingo, the UK's largest online bingo portal.

“What you need to know about creating a logo for ...

This is the first of a series of advice articles on marketing-related topics that I have written for Nominet, the official ...

Website content for a London recruitment agency

SEO website content for Love Success.

Blog content for Beulah London

An SEO optimised blog post for luxury sustainable fashion retailer Beulah London.

Product descriptions for Ruffwear canine accessories

Short product descriptions introducing Ruffwear's new 2017 range of accessories for dogs.

Pet copywriting blog article for Dogaholic UK

This blog article on preventing heatstroke in brachycephalic dogs was commissioned by canine accessories retailer Dogaholic, and ...

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