Polly Kay

Middleweight Copywriter , Polly Kay Copywriting Available for work

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I am a highly experienced copywriter and marketing consultant with a digital marketing background. I specialise in using my insights into the applied psychology of consumer behaviour (both online and offline) to create innovative, finely targeted copy that works for your specific niche and audience demographics.

After reading Marketing (BA Hons) at university, I began my writing career as an NUJ-affiliated journalist, serving local and national publications as well as international news aggregation agencies.
I decided that copywriting was the niche for me back in 2009, and spent three years working in-house for a leading digital marketing agency in London before branching out on my own in 2012.

Some of my current clients have been with me since the beginning, and I have built up ongoing relationships with a wide range of businesses both large and small over the course of my career.
I specialise in helping businesses to ensure that everything from their website content and blog posts to sales emails and product descriptions are on point, and give them an edge over the competition.

Whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or know that your content is lacking oomph or failing to convert prospects into clients but don't know how to fix it, I can help.
I am happy to work on an ad-hoc basis to help you to take care of individual or one-off tasks, or jump right into the deep end and take an immersive approach to creating or fine-tuning all of your content.

Some of my core services include:
• Copywriting, both direct response and brand-led.
• Content writing for websites, from just one page to a full site.
• Blog writing.
• SEO content writing for all applications.
• Article writing.
• Advertorials and promotional/sponsored article creation.
• Composing white papers and ebooks.
• Writing product descriptions and product category descriptions.
• Brochure, leaflet, and poster text.
• Brand naming and slogan creation.
• Press release writing.
• Sales emails and mailshots.

The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue.

Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

Birmingham B1

0121 369 3680
Polly Kay



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Consumer goods
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure


Parcelforce Worldwide brand marketing

An informative white paper commissioned by Parcelforce Worldwide and published on Insights For Professionals.

Promotional copywriting for Wink Bingo

An advertorial produced to promote a new online magazine produced by Wink Bingo, the UK's largest online bingo portal.

Website content for a London recruitment agency

SEO website content for Love Success.

Blog content for Beulah London

An SEO optimised blog post for luxury sustainable fashion retailer Beulah London.

Product descriptions for Ruffwear canine accessories

Short product descriptions introducing Ruffwear's new 2017 range of accessories for dogs.

A blog article for Dogaholic, which was widely shared ...

This blog article on preventing heatstroke in brachycephalic dogs was commissioned by canine accessories retailer Dogaholic, and ...

“What you need to know about creating a logo for ...

This is the first of a series of advice articles on marketing-related topics that I have written for Nominet, the official ...

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