30+ years' experience, 1,200+ projects completed for clients in 35+ countries. Copywriting and strategy to deliver success, whatever your business.
About
<l>I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Sustainability, Employee Engagement, Technology, and Financial copywriting.</l>
<b>Where am I based?</b>
I’m in London, but I work with clients all over the world – 35+ countries and counting.
<b>What kind of writer do you need? </b>
<b>A highly experienced copywriter who knows your sector well</b> whether B2B or Consumer, including sectors such as <b>Property, Financial, IT, Sustainability and Employee Engagement. </b> <b>A website copywriter who can make your content sings and your Google rankings soar. </b> From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. <b>Someone you can improve your bottom line</b> – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. <b>A British copywriter who understands you and your market</b>, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English.
<b>What clients are saying</b>
“The best freelance writer in town.” <i>Steve Harrison, direct marketing legend, agency founder and best-selling author.</i>
“I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” <i>Robert Kublicki, Poland. </i>
” I am very pleased with what you have produced, thank you.” <i>Reverend Tim Harford, Director of Fundraising and Communications, USPG</i>
“I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” <i>John Moore, Founder, The Harwood Agency</i>
“They were really pleased with the work! This is definitely a first in [Client Name] history.” <i>VCCP ME. </i>
it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” <i>Theo Pike, Black Russia</i>
<b>Contact me now for a free quote</b>
Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com
Portfolio
ABB – battery storage and electrification solutions
ABB electrification for multiple sectors - web copy, videos, sales collateral.
Kaspersky – cyber security white papers
A series of white papers focusing on cybersecurity for different sectors.
Legal and Property tech – Landmark geodata sales presenter and web copy
Gulf International Bank – annual report
KPMG Slant – fintech newsletter
Berkeley Group – property brochures
Travelers – business insurance – web copy and brochures
Xerox – print ads
A press ad campaign for this famous printer brand. I came up with the idea of using eye-catching images with headlines of just one or two…
American Express – landing pages
A complete campaign of banners and landing pages aimed at small businesses in the UK and elsewhere.
Cloud Bridge – data sheets and videos
A complete campaign of five videos and data sheets to persuade clients to migrate their data to the cloud, and to explain every step of the…
MyComplianceOffice – technology consolidation white paper
A white paper for this leading compliance company highlighting the benefits of consolidating your tech stack.
CDW – complete website overhaul for global tech company
Editing and rewriting all 100+ main pages of this corporate website, as well as a separate project to improve visibility and traffic via keyword consultation, research…

