Peter Wise

Wise Thinking Ltd Available for work

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I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial.

Where am I based?

I’m in North London, but I work with clients all over the world – 30+ countries and counting.

What kind of writer do you need?

A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality.
A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers.
Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it.
A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English.

What clients are saying

“The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author.

“I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland.

” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG

“I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency

“They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME.

it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia

Contact me now for a free quote

Please call 07767 687 524 or email
There are also lots more work samples on my website –


57 Carysfort Road
Stoke Newington
N16 9AD

020 7923 0852
07767 687524



  • Advertisements
  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • SaaS copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Engineering and Manufacturing
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards

Awards include Campaign, Clio, Epica, Precision Marketing, WIAC, DMA and Direct Response.


Xerox – print ads

A press ad campaign for this famous printer brand. I came up with the idea of using eye-catching images with headlines of just ...

American Express – landing pages

A complete campaign of banners and landing pages aimed at small businesses in the UK and elsewhere.

Cloud Bridge – data sheets and videos

A complete campaign of five videos and data sheets to persuade clients to migrate their data to the cloud, and to explain every ...

MyComplianceOffice – technology consolidation ...

A white paper for this leading compliance company highlighting the benefits of consolidating your tech stack.

CDW – complete website overhaul for global tech ...

Editing and rewriting all 100+ main pages of this corporate website, as well as a separate project to improve visibility and ...

Landsec – website rewrite for FTSE 100 company

Lead writer on a complete website revamp for Land Securities (Landsec), the UK's largest property company. The company owns many ...

Consumer campaign – The Big 5-Oh – Janus ...

I came up with the concept for a multi-faceted campaign targeted at people aged around 50 who should be thinking about retirement ...

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