Peter Wise

ABB – battery storage and electrification solutions

ABB electrification for multiple sectors - web copy, videos, sales collateral.

Kaspersky – cyber security white papers

A series of white papers focusing on cybersecurity for different sectors.

Legal and Property tech – Landmark geodata sales presenter and web copy

Gulf International Bank – annual report

KPMG Slant – fintech newsletter

Berkeley Group – property brochures

Travelers – business insurance – web copy and brochures

Xerox – print ads

A press ad campaign for this famous printer brand. I came up with the idea of using eye-catching images with headlines of just one or two words, and the campaign ran for several years.

American Express – landing pages

A complete campaign of banners and landing pages aimed at small businesses in the UK and elsewhere.

Cloud Bridge – data sheets and videos

A complete campaign of five videos and data sheets to persuade clients to migrate their data to the cloud, and to explain every step of the process.

MyComplianceOffice – technology consolidation white paper

A white paper for this leading compliance company highlighting the benefits of consolidating your tech stack.

CDW – complete website overhaul for global tech company

Editing and rewriting all 100+ main pages of this corporate website, as well as a separate project to improve visibility and traffic via keyword consultation, research and refocusing.

Landsec – website rewrite for FTSE 100 company

Lead writer on a complete website revamp for Land Securities (Landsec), the UK's largest property company. The company owns many icons of the London skyline, as well as numerous shopping centres, retail parks and leisure destinations. As well as writing profiles of many of their showcase properties, I also wrote articles on investment, architect insights, sustainability, future trends and so on.

Consumer campaign – The Big 5-Oh – Janus Henderson investment trusts

I came up with the concept for a multi-faceted campaign targeted at people aged around 50 who should be thinking about retirement - 'The Big 5-Oh'. As well as coming up withy the hero TV-style video, I wrote explainer videos, all content for a retirement hub, articles, emails and more. Within six months of the campaign’s release, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. The hero video had over one million impressions, with a click-through rate on YouTube that was 280% above what was expected. The print element of the campaign was equally as impressive, delivering over three million impacts.