Emily Haddington

Emily Haddington Copywriting & UX Writing Available for work

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Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter and UX writer with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form.

I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance.

My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials.

What my clients say about me:

"Emily's specialised skill set in UX writing transformed our app's interface into a seamless, intuitive journey for users, making her contribution invaluable. Emily possesses a unique talent for crafting microcopy that guides users effortlessly through digital landscapes. She has an exceptional ability to understand the user's perspective, ensuring every piece of copy not only informs but also engages and delights. For anyone seeking to enrich their digital products with user-centric, engaging copy, I wholeheartedly recommend Emily Haddington. Her expertise in UX copywriting is a rare find, capable of bringing clarity, precision, and innovation to any project." - Rhiana Spring, SpringACT

"I had the pleasure of working with Emily for a number of months at HSBC. She’s a talented writer and always had a positive attitude despite any curves we faced with systems or new ways of working. She’s not shy of a challenge and gives her all every time, which made working with her a breeze. She delivers consistently and takes on feedback and asks questions openly in equal measure. She made a real impact to the quality of our written content in a short time, and on a personal level I really enjoyed working together." - Afsana Sayyed, HSBC

"Emily has written a lot of content for us over the past couple of years on a wide range of topics including travel, childcare, home improvement, business, education, and lots more. Her content is well-written, she replies promptly and she is always lovely to work with." - Becca Honeybill, Root Digital


  • Advertisements
  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • SaaS copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Brand Naming
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Engineering and Manufacturing
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Diploma in UK Employment Law
PgDip Journalism
MA English
BA English Language and Literature
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