From The Blog
09 Mar 2021
Richard King explains wny making your copy less ‘me, me, me’ is better for your business.
08 Mar 2021
Kirsten Irving’s advice on how to write advertising copy that women will love.
03 Mar 2021
Alice Hollis explains how using blogging can help at every stage of the sales cycle.
02 Mar 2021
Maria Scheibengraf explores recent developments in AI and what they might mean for professional writers.
23 Feb 2021
Katie Thompson delves the dark side of algorithms.
22 Feb 2021
Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.
17 Feb 2021
Andy Nattan explains why he has no time for adverts that don’t do what they’re supposed to, award-winning or not.
16 Feb 2021
Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.
10 Feb 2021
Maria Scheibengraf explores some of the knotty issues around ghostwriting.
09 Feb 2021
Sarah Monaghan demystifies copywriting fees.
03 Feb 2021
Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.
02 Feb 2021
Sarah Townsend’s guide to finding Twitter chats where you can connect with like-minded freelancers.
27 Jan 2021
Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.
25 Jan 2021
Ben McKinney looks back at last year and ponders what this one will bring.
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