From The Blog

Featured articles

Beautifully wrapped gift
27 Jun 2023

Give away your clever to win business

If you want your content marketing to pay off in meaningful ways, it must share value, with no expectation of reciprocity.

20 Jun 2023

Simple writing is better writing

Ettie Bailey-King explains how to write in a way that’s more inclusive and what the benefits of this are

ProCopywriters Blog

15 Jun 2023

Dealing with the F-word

Nick Oldham extols the benefits of calling yourself a freelancer

13 Jun 2023

How to write a white paper that won’t send your readers to sleep

Laura Johnson’s step-by-step guide to writing white papers worth reading

07 Jun 2023

The value of investing in yourself and your business

Rebecca Harrison on the benefits of looking after yourself and investing money back into your business.

31 May 2023

5 writing lessons from Dolly Parton’s chart-toppers: insights on language, messaging and conveying emotion

Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting

24 May 2023

How to create anti-oppressive content

Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued

23 May 2023

Want to be more inclusive? You need anti-oppressive content

What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why

17 May 2023

Can swearing be a legitimate part of a brand’s tone of voice?

Laura Johnson debates the pros and cons of using spicy language when you’re communicating with your audience

16 May 2023

The best examples of sustainability copy to inspire your own purpose paragraphs

Sally Fox on how to talk about your business’ approach to sustainability without lecturing or being trite

Text on a white glazed ornament by a succulent plant reads: Write without fear. Edit without Mercy.
10 May 2023

Editing is a superpower

Laura Wells’ tips for making sure your copy’s clear, concise and error-free

09 May 2023

How to build brand equity

Rebecca Smith on what makes a quality and desirable brand

03 May 2023

Stop selling products and start selling benefits (the custard tart edition)

Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy

03 May 2023

Newsletter or snooze-letter? Tips to compel clients to open, read & relate

Tessa Parry-Wingfield how to avoid creating a newsletter that bores your customers silly

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