Portfolio project

Brand tone of voice and copywriting for MCM Architecture

MCM is a multi-award winning architectural practice. Their high profile clients include De Beers, Diageo, Estée Lauder, Havas, ITV, KPMG, National Trust, PlayStation and Rolex.

When they first approached me, they’d gone through a bold rebrand. They had a clear idea of how they wanted to present themselves, but didn’t have the copywriting skills in-house.

I developed their tone of voice, wrote comprehensive Brand Language guidelines and ran copywriting workshops with the Marketing team to help embed their writing style. I then wrote their website and long form copy, including RFP templates, case studies, and insight pieces.

See case study here.


    Jonathan Wilcock

    So What If Ltd – brand voice, ideas and words



    07703 563241

    Send an email