Portfolio project

Brand voice and copywriting for Mountgrange Heritage

Mountgrange is an independent, London-based estate agency. They’d tried working with another Copywriter to help with their rebrand, but they hadn’t managed to capture their personality.

So I sat with the partners and went through an in-depth brand positioning and language exercise.

Once we’d nailed their tone of voice and how they wanted to pitch themselves, I wrote their corporate brochure. This led to writing their website and a two year retainer to pull all of their comms together.


Let’s get one thing straight before we go any further. If you’re looking for just another firm of Estate Agents, you’re going to be disappointed.

Yes, we’ll help you buy, sell or let a property; but in our opinion, what really counts is integrity, respect and knowing what makes this little corner of London tick.

From Kensington and Chelsea to Queens Park, Westminster to Kensal Rise, and Knightsbridge to Marylebone, we know every nook, cranny, leafy avenue and cobbled muse like the backs of our hands.

We’re also fiercely independent, so no shareholders tell us how to operate. In a grey, corporate world, you’ll find us a breath of fresh air.

See case study here.


    Jonathan Wilcock

    So What If Ltd – brand voice, ideas and words



    07703 563241

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