Anna Metcalfe

Middleweight Copywriter , Cantaloupe | B2B Specialist | Time-Served Marketer Available for work

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Need copy, but don’t have a clear brief?

Sometimes it takes a conversation to know what you need. I’m all ears.

For some clients, I develop their value proposition and communication strategy first. Once I’ve written the copy, you’ll often find me working on my client’s website or creating their email campaigns!

My service to you is copywriting "plus".

Since 2000, I’ve helped countless small and large businesses. Based in Worcestershire, I work remotely to deliver results. You might be in Aberdeen or Cornwall – no problem.

Copy for websites, brochures, emails, newsletters, editorial, blogs, and case studies. The list goes on. Ad-hoc or continuously, I work with business owners, MDs, marketing managers and agencies. Mainly B2B, I undertake B2C work too.

Got a rough project in mind? Need some help to scope it out? Could I be the right choice? There’s only one way to find out.

Please get in touch and let’s chat it through. It’ll be a weight off your mind and I’d love to hear from you.

Call 01299 832161 or email



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Lifestyle
  • Science and Technology
Qualifications & Awards
Chartered Institute of Marketing (CIM) Diploma
BSc (Hons) Marketing degree


Technical editorial for Reddiplex

1500-word technical guest editorial articles. Published in leading trade magazines, they helped to build my client's profile.

About us page for Irish Luxury Tours

Creating a warm and welcoming page for a predominantly American audience.

Case study for Spearhead Machinery

Contacting the customer to discuss their equipment purchase, then telling their story.

New web pages for Betts

Creating five new pages to explain how Betts can help leading house developers with their open space management obligations.

Nurturing emails for Infomill

With a long sales funnel, regular valued-added emails develop the relationship with warm prospects.

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