Anna Metcalfe

Cantaloupe Ltd | B2B, SaaS, Software, Tech | Simplifying your 'complex' to achieve results Available for work

Send an email Contact details

Complicated product? Confused audience?

I help people just like you.

Whether you’re clear or somewhat muddy on what you need, I’m all ears. Let’s arrange a quick call so you can tell me more.

Focusing on B2B (especially SaaS, software, tech, and cybersecurity), I support business owners and marketing heads.

🔸 Helping you understand your audience better
🔸 Creating compelling customer stories
🔸 Writing web copy from scratch or refreshing tired pages
🔸 Creating long-form articles
🔸 Writing nurturing email sequences.

We start exactly where you need me. That might be helping with your strategy and customer insight or leaping straight into your copywriting.

I’m a hands-on type of gal. Marketing qualified and after 23 years of running my own business, I’ve helped countless others communicate better – with great results. In fact, Cantaloupe was awarded Best Copywriting Services 2020 by SME News.

You’ll get the right copy and additional support where it’s needed - on time and in budget.

⭐ It’ll be fun, friendly, and productive ⭐

I’m in Worcestershire, but don’t let that stop you. My clients have stretched from Aberdeen to Cornwall in the UK. Not to mention Australia and Ireland.

Take a weight off your mind and get in touch. I’ll understand your copy frustrations and help you determine the right way forward to achieve the results you’re after.

Email me:

Phone me: 01886 502159


WR14 1UP

01886 502159
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • SaaS copywriting
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Business, finance and law
  • Science and Technology
Qualifications & Awards
Chartered Institute of Marketing (CIM) Diploma
BSc (Hons) Marketing degree
Best Copywriting Services 2020: SME News Award


Nurturing emails for Infomill

With a long sales funnel, regular valued-added emails develop the relationship with warm prospects.

New web pages for Betts

Creating five new pages to explain how Betts can help leading house developers with their open space management obligations.

Case study for Spearhead Machinery

Contacting the customer to discuss their equipment purchase, then telling their story.

About us page for Irish Luxury Tours

Creating a warm and welcoming page for a predominantly American audience.

Technical editorial for Reddiplex

1500-word technical guest editorial articles. Published in leading trade magazines, they helped to build my client's profile.

Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events