Anna Metcalfe

About

👋 Want to build authority and fill your pipeline, but don’t have time or know-how to create effective content? Let’s talk.

I support proactive B2B companies, especially in SaaS and tech, by turning your expertise into clear, credible content your audience will want to read. I’ll interview your experts and chat with your customers before shaping insights into words that make a difference. Without adding to your workload. And if you need help shaping your wider content strategy, I’m ready to step in.

𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂

✅ Long-form content writing (articles, customer stories, whitepapers, reports...)

✅ Strategic support (audience insight, content strategy and planning)

✅ Monthly support (improving your existing copy in bite-size chunks)

𝗪𝗵𝘆 𝗺𝗲?

Because after 26 years of supporting businesses like yours, I can quickly understand where you’re stuck and help you move forward with confidence.

Because I’ve been on the “other side” as a marketing manager. I understand your plate-spinning, deadline-juggling, and stakeholder-wrangling first-hand.

Because I’ve helped a diverse collection of businesses, small and large, find the right words for complex ideas. You get that experience and knowledge the moment we start working together.

Because I’m down-to-earth, flexible, friendly, and immensely reliable. I keep things moving and deliver what I promise on time.

𝗡𝗶𝗰𝗲 𝘄𝗼𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝗹𝗼𝘃𝗲𝗹𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

🌟 “Anna grew TEG's audience by I don't know how many hundreds and kept TEG front of mind amongst a small pool of decision makers in a very competitive segment.”

Chris Bilko - TEG

🌟 “Anna understood our (rather niche) business very quickly and has delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.”

Alisa McPhail - Head of Marketing - Xelix

🌟 “Anna takes the time to get under the skin of your business and works proactively to shape content that adds value. Her copy is consistently high quality.”

Ewan Jardine - Marketing Executive - CorrosionRADAR

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝘁?

Let's discover more about each other and see whether I'm the writer for you. Send me a quick email to say hello: anna@cantaloupemarketing.co.uk

Portfolio

B2B articles Read a selection of articles I've created for various clients. Report writing How I can use your data and insight to create authoritative reports. Customer stories Discover a selection I've created for various clients