UK Copywriters Directory

  • PRO
    I’m a tea-drinking copywriter from Hertfordshire, and winner (mostly) of the daily battle against some pretty independently-minded hair. I specialise in verbal identity (brand voice and messaging) and conversational copy for brands that want to be noticed – throwing in plenty of creativity and strategic thinking along the way. As well as the unpredictable hair, I also have over fifteen years of professional writing experience across the commercial, public and charity sectors. I’ve worked as a freelance copywriter since 2017, and I utterly love my job. I work direct with B2C and B2B businesses and charities, as well as in partnership with design studios and creative agencies.

  • PRO
    Combining communication skills with a passion for business growth. I'm a rural economic development consultant as well as a copywriter, and I have specialist knowledge of the food and drink, tourism, land based industries and the green economy. Engaging product descriptions, appealing tourism descriptive copy and informed food and drink brand positioning are all writing strengths. I have a solid track record of securing industry award wins for my clients, and of writing successful funding applications. My approach is to work in partnership with clients to help them achieve their performance objectives. Based in south west Scotland I provide copywriting services to clients based in the UK and Ireland.

  • PRO
    You’re a business owner. No, wait – creative director? Head of copy? Marketing manager? Recruitment consultant? (Look, I’m a freelance copywriter, OK? Not Derren ruddy Brown. Although we do share a hairline, I’ll give you that.) Anyway. Words matter in your role. In fact, your success depends on them. But it’s not strictly your job to write them. And even if you wanted to, you wouldn’t have the time. Too many deals to do. Pitches to win. Teams to manage. Clients to shmooze. So don’t sweat the scribbling. Leave it to me. And I’ll leave you to ace the rest. Deal? 📧 💻 See how I can help 🌊 Freelance copywriter in Brighton – that's me 💂🏼‍♂️ Need a freelance copywriter in London? That's also me (well, more or less)I needed to sound like a real person – a better written version of my spoken voice. I also really needed to remove confusion about what I do and provide for my three types of clients in a concise and likeable way. You’ve captured this really approachable yet sharp-tongued persona in the copy. It tells the story I knew my agency needed. Definitely no more confusion about who I am as a personality and what I can do for my clients. My website copy is now the perfect vetting tool I needed for prospective clients to read. Bloody brilliant!.” Sarah Kinsella, Founder, Louise Agency

  • PRO
    Brand language strategist and copywriter for big-hearted businesses. I join the dots between strategy and selling. Whether that’s energising your business communication with a vibrant brand voice or breathing life into your web copy. I have experience writing for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. I'm an on-call agency writer for Stratton Craig, From Scratch and Stack Works. I've helped teams do things like ⭐Increase visits to their website by 35% ⭐Sell out of products (one even had to shut down their website temporarily because of demand) ⭐Book more discovery calls and land more paying clients ⭐Raise their rates ⭐Rank no 1 on Google ⭐Win awards and secure funding If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal. Services ✏️Brand messaging Lay the foundations for considered communication with a language toolbox for your brand. ✏️Tone of voice Unwrap your brand’s unique personality for memorable communication and genuine connection. ✏️Web copy Tell your story, promote your product or explain your service with creative copywriting for your website. How I work For me, cooking up copy and brand voice means nailing five things: 1. Tell a bloody good story 2. Create a seamless link between your written words and real-life presence 3. Talk about big ideas in a relatable way (like pairing a sequin dress with Converse) 4. Communicate with purpose: pack every word with strategy for days 5. Bring the joy back into communicating for your brand so that growth feels effortless and effervescent What my clients say: ⭐⭐⭐⭐⭐ "Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation." — Naomi Butters - ICENA ⭐⭐⭐⭐⭐ "Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing." — Paul Lubitz - Holly Yashi See more five-star reviews: Devon / London / Spain / Europe 🖋Check out my portfolio: ✉️Email me:

  • PRO
    Hello, I’m Al. I'm a writer, coach, strategist and speaker specialising in financial services and tech brands.

  • PRO
    I specialise in helping small businesses with their website copy. 1. Don't be vanilla! I’ll help you to improve your present website, in terms of UX (user experience) and onsite SEO or help you to develop a new website that is fit for purpose in the 21st century. 2. (If your website is old and tired, it’s often cheaper and quicker to start afresh.) 3. There’s a lot of competition out there and my job is to make sure your copy is doing the best job it can. I also write restaurant menu copy, using science-based menu engineering practices. Relatively new in the UK, I'm one of the few specialists. 🌱 I’m SEO-trained but not a slave to it; I always write using a copywriter’s eye. 🌱 I use a collaborative approach, so you will need to allow me to ask you lots of questions to really understand your business. 🌱 I work on my own and don’t subcontract. To get a better flavour of me, please see my website Richmond Copywriting (link below). I'm a trained, published journalist with over fifteen years' professional writing experience prior to setting up as a copywriter. I’ve been self-employed (and run other small businesses) for over twenty years, so I 'get' what it's like. My favourite jobs I can do for you: • website copy: streamlined, on point and SEO-savvy • rewrite your website copy, if it’s lacking focus and punch • rewrite your restaurant menu, so it's optimised for profit "Executive Coaching is not an easy process to articulate. Olivia is a great listener and understood the best way to structure my website copy and create the key messages I wanted to communicate. I would highly recommend her.” David Mace, David Mace Executive Coach, June 2021 "Working with Olivia was very easy. She brought enthusiasm and professionalism to the project and we received a first-rate piece of work that fulfilled the brief we gave her." Simon Allen, May 2021 Why not send a quick email – and ask me to call if you’d prefer a chat? Take a quick look at my website

  • PRO
    I do words. On the page. On the screen. And in person. I call myself a writer and communication skills specialist. Which means I talk about and teach people how to be better at writing and talking. Easy stuff we learnt as kids but sometimes doubt we're any good at. Or have forgotten what we learnt because it was yonks ago. Currently looking for public speaking opportunities.

  • PRO
    Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form. I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Shell Energy, Expedia, HSBC, Virgin, Yell, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Daily Mail, Barclays, The Guardian, O2 and other smaller companies. Qualifications/Education: Diploma in UK Employment Law: New Skills Academy. Teeline Shorthand: Pitman Training Centre, Chelmsford. PgDip Journalism: The London School of Journalism, Maida Vale. MA English: Queen Mary, University of London BA English Language and Literature: University of Essex

  • PRO
    Making life easier for marketing, growth and content managers. I'm a content strategist and writer for B2B, SaaS, and small biz / startups. I plan, write and refresh deeply-researched blog content that brings in lots of traffic. I've written research-backed, SEO-optimised posts for Trello, Timetastic, Synextra, Latana, DataDome, and more. My articles have appeared top of the SERPs for multiple search terms and bring in £10,000s worth of organic traffic every month. In fact, one article alone brings in $4,000 of traffic each month - and the client only paid for it once! My specialities: • Article writing • Content strategy • Content refreshing 2024 content strategy is all about structured, targeted writing: using AI and analytical tools to answer your customers' burning questions and gain the algorithms' blessings. Working together, we'll hoover up relevant data and use it to publish laser-focused content that'll have you zooming up the rankings. --- FOR MARKETING MANAGERS THAT KNOW WHAT THEY NEED WRITTEN: Give me a brief, I'll go away and write it. You get an article ready to post, with an optional distribution checklist for maximum exposure. FOR MARKETING MANAGERS THAT KNOW THEY WANT A WRITER, BUT DON'T KNOW WHAT NEEDS WRITING: Book some strategy time with me, and you'll come away with an actionable content plan to hand to your writer (which might be me!) This might be a content calendar with topics and titles, or it could be fully outlined article structures with an accompanying Clearscope report - ready to write. --- Working with me, you'll get: More clicks, more conversions, more signups. Fewer headaches, a healthier lead generation funnel, and a happier boss. Get in touch! ----------------------- 📥 Message me on LinkedIn ⭐️ Follow me on Twitter 🖼️ View my portfolio ----------------------- "Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back." - Gary Bury, Timetastic

  • PRO
    Clear. Creative. Carbon literate. Looking for high-quality blog posts or engaging web copy? I'll write them for you. I'm a qualified copywriter, SEO content writer and marketing translator who delivers creative copy in (native) English and/or German. Current clients include an ethical home decor company, a business producing cotton-free hair towels, and some SEO content and translation agencies. What you'll receive 📝 ⭐ Well-researched and interesting web copy. ⭐ SEO-friendly and clear text (using paid SEO tools). ⭐ Professionally written or translated/transcreated marketing content. Special interests 🌱 I especially love working with sustainable and other ethical businesses. With the introduction of the UK Green Claims Code, it's crucial to avoid greenwashing in your marketing copy. As someone who's passionate about ethical marketing strategies and carbon literacy, I can help businesses reduce this risk. Professional background 👩‍🎓 I’m a professional translator (DipTrans MCIL), as well as a qualified copywriter and SEO content writer (College of Media and Publishing/ Surfer SEO expert). You'll also benefit from my interest in a more ethical approach to social media marketing. As an Affiliate Professional of the Chartered Institute of Marketing, I keep up to date with the latest developments in the marketing world. You’ll work with someone who completely understands and conveys your marketing message in a culturally sensitive way. My professional background is in publishing and communications. I spent many years working for the University of Oxford before becoming self-employed. What my clients say "Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time. [...] I would highly recommend her work!" Natasha von Memerty, Karakorum I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results. Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail. I look forward to working with Claudia again soon. Udo Leinhäuser, CEO, "I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. [...] Claudia's support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn't hesitate to work with her again in the future." Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group

  • PRO
    Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and commercial copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

  • PRO
    If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not me. I’m the next one down. Jo Watson - copywriter, trainer & GodDamnInspiration hired by people who want personality in their project. I'm also a columnist for Freelancer Magazine, and pretty soon I'll be telling you all that a publisher has picked up my very first wit-filled book. I won't shut up about that when it happens. I'm coming for you, other Jo Watson. I write, edit, and create copy for anyone who has humour, decency and cash, but the service that my clients love most is my Sorted in 60® one-to-one. It's on my banner, and I bang on about it in my posts. Feel free to check out my ®s as well as my rave reviews. Sorted in 60® sessions are bespoke to the needs of the savvy business owner, the conscientious career climber, or the one-man-band on a mission to do something brilliant. Whatever you want from your copy, content, messaging, branding or comms, that’s exactly what we’ll work on together. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. At this point, you feel like you know me, you love me, and you're ready to work with someone who can do three things amazingly well – create written brilliance, delight audiences, and make one hell of an impact. But I know what you're thinking: "Jo, what's your WHY in business?" Family? Abundance? Making a positive contribution? No. I'm exceptionally arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me. I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and often make inappropriate jokes. In fact, it's one of many reasons I “left a stable career in teaching” (cheers, Mum). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote*. Look out for those in your first draft. I make tea with the milk in first. Bring the hate. If you're still here but you're not smiling/ nodding along/ inhaling a breath of fresh air, don't DM me, because I'm not your girl. Otherwise, DM me, Sugar Tits. And yes, I CAN write you a beautiful bio as brilliant as this one. I won't call anyone Sugar Tits unless you absolutely want me to, though. *Step aside, homeschool... there's a new sheriff in town.

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Member spotlight

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”


“Corporate buzzwords can sneak up on you. One week, they’re original. The next, they’re everywhere and your copy is out of date.”

Photograph of a young white woman with curly brown hair. She is smiling as she props her face in her hands.Corinna Keefe

“Talk to other copywriters! I know it can be intimidating, but even just chatting to a few people on LinkedIn can be helpful. You can learn from their skill, their experience, and their advice.”

Rob Hainsworth

“I’ve been a creative and copywriter since I was 24 and don’t know any different. I wouldn’t want it to be different either.”

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