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I specialise in helping small businesses with their website copy. 1. Don't be vanilla! I’ll help you to improve your present website, in terms of UX (user experience) and onsite SEO or help you to develop a new website that is fit for purpose in the 21st century. 2. (If your website is old and tired, it’s often cheaper and quicker to start afresh.) 3. There’s a lot of competition out there and my job is to make sure your copy is doing the best job it can. I also write restaurant menu copy, using science-based menu engineering practices. Relatively new in the UK, I'm one of the few specialists. 🌱 I’m SEO-trained but not a slave to it; I always write using a copywriter’s eye. 🌱 I use a collaborative approach, so you will need to allow me to ask you lots of questions to really understand your business. 🌱 I work on my own and don’t subcontract. To get a better flavour of me, please see my website Richmond Copywriting (link below). I'm a trained, published journalist with over fifteen years' professional writing experience prior to setting up as a copywriter. I’ve been self-employed (and run other small businesses) for over twenty years, so I 'get' what it's like. My favourite jobs I can do for you: • website copy: streamlined, on point and SEO-savvy • rewrite your website copy, if it’s lacking focus and punch • rewrite your restaurant menu, so it's optimised for profit "Executive Coaching is not an easy process to articulate. Olivia is a great listener and understood the best way to structure my website copy and create the key messages I wanted to communicate. I would highly recommend her.” David Mace, David Mace Executive Coach, June 2021 "Working with Olivia was very easy. She brought enthusiasm and professionalism to the project and we received a first-rate piece of work that fulfilled the brief we gave her." Simon Allen, fountain-filters.co.uk May 2021 Why not send a quick email – and ask me to call if you’d prefer a chat? firstname.lastname@example.org Take a quick look at my website www.richmondcopywriting.com
If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not me. I’m the next one down. Jo Watson - copywriter, trainer & GodDamnInspiration hired by people who want personality in their project. I'm also a columnist for Freelancer Magazine, and pretty soon I'll be telling you all that a publisher has picked up my very first wit-filled book. I won't shut up about that when it happens. I'm coming for you, other Jo Watson. I write, edit, and create copy for anyone who has humour, decency and cash, but the service that my clients love most is my Sorted in 60® one-to-one. It's on my banner, and I bang on about it in my posts. Feel free to check out my ®s as well as my rave reviews. Sorted in 60® sessions are bespoke to the needs of the savvy business owner, the conscientious career climber, or the one-man-band on a mission to do something brilliant. Whatever you want from your copy, content, messaging, branding or comms, that’s exactly what we’ll work on together. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. At this point, you feel like you know me, you love me, and you're ready to work with someone who can do three things amazingly well – create written brilliance, delight audiences, and make one hell of an impact. But I know what you're thinking: "Jo, what's your WHY in business?" Family? Abundance? Making a positive contribution? No. I'm exceptionally arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me. I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and often make inappropriate jokes. In fact, it's one of many reasons I “left a stable career in teaching” (cheers, Mum). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote*. Look out for those in your first draft. I make tea with the milk in first. Bring the hate. If you're still here but you're not smiling/ nodding along/ inhaling a breath of fresh air, don't DM me, because I'm not your girl. Otherwise, DM me, Sugar Tits. And yes, I CAN write you a beautiful bio as brilliant as this one. I won't call anyone Sugar Tits unless you absolutely want me to, though. *Step aside, homeschool... there's a new sheriff in town.
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“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”
“Corporate buzzwords can sneak up on you. One week, they’re original. The next, they’re everywhere and your copy is out of date.”
“Talk to other copywriters! I know it can be intimidating, but even just chatting to a few people on LinkedIn can be helpful. You can learn from their skill, their experience, and their advice.”
“I’ve been a creative and copywriter since I was 24 and don’t know any different. I wouldn’t want it to be different either.”
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