I’m Mary. I'm an award-winning editor, content director and communications content strategist, specialising in HR and the world of work. I help people - and organisations - find the words, ideas and mechanisms they need to inform, inspire, engage and move audiences. I’m all about: 🌟 Creating intelligent communications 🌟 Injecting life into business writing 🌟 Building engaged communities through brilliant content.

Decades of experience, zero assumptions.

I’m here to get your ideas the headlines they deserve. With more than ten years’ international experience in copywriting and communications across financial services and sport, I've worked on everything from the ins and outs of insurance to simplifying Para-athlete classification. 🏅 It's even taken me to five Paralympic and three Olympic Games. 🏅 So if you're after: ✅ Copywriting ✅ Communications ✅ Reputation guidance 📩 DM me or email hello@copycomms.com to have an initial chat.

“James has a remarkable ability to deliver high-quality content quickly and efficiently. He has a knack for understanding the needs of the project and tailoring his writing style to match, ensuring a perfect fit for our brand. What truly stands out about James is his professionalism. He was not only receptive to my ideas and modifications but also provided valuable suggestions to improve the content. This collaborative approach made our partnership a breeze.” - Cheryl Jones, Career Moves Group "So many positive things to say. I began working with James in May 2021, when he successfully completed our first project on time, within budget and with a high level of commitment. James takes time to really understand each brief and adds value with well-considered recommendations. He has exceptional project management skills, he is professional, knowledgeable and a very positive person to work with." - Angela Hobbs While attention spans shrink (almost daily) and the demand for engaging content becomes ever more important to stand out, I fully understand the need for copy that actually works. I have been working in the marketing industry for over 15 years and I love helping people express what they do in the best possible way. I work with some truly remarkable clients, who rely on me to create a voice that reflects their brand, their dedication and their ambition. I hope I can do the same for you. I specialise in website copy, content marketing (including strategy and SEO), email marketing and Google Ad writing. But, please get in touch if you'd like me to help with something else. I would love to hear all about your business. "Working with James was such a pleasure. After our initial meeting, I was excited to see what he would put together for me, and what he came back with showed me that he was deeply listening to my tone, my needs, my audience and my goals. Since my first project, I keep finding other things to hire James for. He is organized, easy to work with and communicate with, full of integrity, creative and on point. If you are looking for a great copywriter, James is your guy!" Sophie Frabotta - Awaken

Hello! I'm here to support you and your team with the words you need and, crucially, a working style you'll love. Working style I'm not just a writer. I'm a writer who's good to work with. That means I respect deadlines, I pick up the phone when you call, and I keep you updated on your project's progress. Small details, but they make all the difference. With nigh on 20 years of experience in marketing and communications, I've got a solid background in working within teams and on my own, so tell me how I can slot into your team and trust I'll crack on with what you need. Specialisms I've worked on all types of projects in the past. I particularly enjoy working with professional service organisations, SMEs and HR tech firms. I enjoy long-form content writing, especially blogs and whitepapers. Skills I'm commercially aware and know my way around a P&L or share of market report. I love to dig into the figures to pull out juicy facts that we can use to strengthen your story. I'm SEO-smart. Not an expert, but more than capable of optimising copy in line with your objectives. I'm relatable and love helping non-experts become more confident at writing for their roles. This makes my training and mentoring service especially popular. I'm UK-based, in the South East of England. But don't let that stop you if you're based elsewhere. So long as you have a phone and the internet, we'll get on just fine. Want to know what others say? My LinkedIn profile is the best place to head for testimonials, but here are two to give you a flavour of how I could help you... "I love it!!!! It’s like you got inside my head and put together all my nonsense chatter into exactly what I wanted to say!" "Laura quickly managed to articulate my tone in a friendly but business-like fashion from the outset, and she is now helping me with other content for my business. I love the way Laura works - structured and organised with an informal and friendly approach, patient and always delivering to deadlines."

Does your travel business have a story to tell but you can't find the right words? Do you have a blog page that is in desperate need of updating? Are you just starting out and want some landing pages that will harness curiosity and drive sales? I work with businesses in the travel and hospitality sector, creating web pages, blog articles, email newsletters, brochures, and digital marketing copy. I'll help your brand find its voice, and use it creatively to get your message across. Whether you need a destination page on a region of Malawi, a blog article on how to prepare for a trek in the Peruvian Andes, or want to add a touch of magic to some hotel accommodation listings in Rome, I'm here to help. If you're a start-up or are looking at rebranding, I can also work with you on tone of voice and content strategy to support your business objectives. I began working in the travel industry 20 years ago and have seen it from all angles thanks to roles in sales, marketing, operations, and content management. For the last 10 years I've also been a travel blogger, working with tour operators, accommodation providers, tourist boards, and gear suppliers to create content and promote their brands. My work has won several travel writing competitions, and it's experience like this that I can use to make your own company stand out from the crowd. I'm based in the beautiful English Lake District, but my clients come from all corners of the world so I'm experienced working internationally, and am comfortable writing in UK, US, or AU English. No matter how big your project, get in touch so we can come up with a world-conquering plan.

I work with sustainability businesses and professionals that are ready to build credibility, boost online visibility, attract shiny new customers and even win over the mainstream (if that’s your jam). Over the years, I've written about alt-protein, botanical supplements, plant-based diets, biodynamic wine, natural skincare, carbon offsetting, regenerative travel, alternative materials and packaging and even lab-grown diamonds (yes, they exist). I offer three packages to make it as easy as possible for you to work with me: 💌 Get the Message 💌 Messaging strategy for businesses with a great product or service that struggle to convert customers. Build credibility and nurture authentic connections with a clear messaging strategy. 📢 Own Your Tone 📢 Brand voice guidelines that encapsulate your brand archetype and take the guesswork out of the way you write for your customers while sounding unmistakably you. ⏰ Rise & Shine ⏰ SEO-friendly website copy that boosts visibility, attracts fresh faces and impresses potential investors as you share your story and connect with your tribe. I also work on other copywriting projects, including newsletters and content. 🇮🇹 Growing Italian businesses? Even if you’re not specifically targeting consumers in the UK, communicating in English will help your brand attract more international business. Get in touch for a chat in lingua. 🌿 1% of turnover to the planet I work for brands that put people and planet first or want to do so. As well as implementing a number of planet-friendly practices in my business, I donate 1% of my turnover to environmental charities.

Sharpen up your website with SEO-optimised web copy and blog content that will help you rank on Google and reach your ideal customers. 🔹🔸🔹 If you like original thinking, embrace your differences and appreciate what it means to be human, you’ve come to the right place. By as soon as next year, it’s estimated that 90% of online content will be written by AI. Imagine that: an internet filled with soulless, sterile, faux-human garbage. Wanna be part of the other 10% — the human 10%? You should. Because, in a crowded marketplace, being different is so much smarter than being better. And, in a space full of the same old noise, making a different sound will capture more attention than just being louder. 🔹🔸🔹 So, what can I offer you? • SEO copywriting for websites • SEO content/strategy for blogs • Copy editing for businesses • Creative and conceptual copywriting. 🔹🔸🔹 Who do I work with? Brands that want to celebrate their differences and value authentic, human-written words. Agencies that want to partner with a creative writer who can conceptualise, who’s used to writing for designers and who writes high-performing SEO copy and content. Web designers who want to partner with an experienced SEO copywriter so they can offer their clients a more complete website service. 🔹🔸🔹 What specialist skills do I have? 25+ years’ professional writing experience, gained in a variety of roles. 20+ years’ design experience, writing for composition, layout and website wireframes. 15+ years’ SEO copywriting expertise, writing websites and blog articles that rank well on Google. 12+ years’ as a conceptual copywriter, developing fully formed creative concepts for projects and campaigns. 🔹🔸🔹 Who am I? I’m a results-driven problem solver. Imaginative, analytical and relentless. I live and work on a farm in the Leicestershire countryside with an evil genius, an eager digger, and a clown. AKA my farmer fiancé and two little terrors — sorry, terriers. I’ll let you decide which one’s which. I’m a fan of dark humour, Irvine Welsh, hip-hop and dance music. And I love an ice-cold negroni — punchy and bitter, like me* *Just kidding! 🔹🔸🔹 Want to discuss a project? My DMs are open. Want prices first? They’re on my website. You’ll find the link down there 👇🏼

Nice to meet you. I'm Fuchsia. I'm an experienced communications specialist based in the Fine City of Norwich, UK. My strengths lie in brand creation and development, youth campaigns, and educational and charitable content marketing. As is often the nature of this freelance life, I've also gained buckets of experience in a whole host of other areas. I've worked with universities, produced horticultural content and garden writing, created awareness campaigns for healthcare providers, written for retail and promoted FMCG in the food and drink sector. As a creative thinker with strong writing skills across print and digital, I have a keen eye for visual content, encompassing photography, video and illustration. Who are my clients? I've written for the RHS, the NHS, the World Economic Forum, UCAS, Start-Rite Shoes, Sarah Raven and Adnams, to name a few.

Injecting personality into your finance copy. Hi, I'm Kaz, and I'm here to help you sound like a real, live human. Financial services are renowned for being straight-laced, jargon-filled, bamboozling labyrinths. But money is an incredibly emotive subject. I'll tap into that emotion for you, sprinkle in some magic from your masterful mind, and craft captivating copy. Whether it's case studies to maximise your social proof, articles to help guide your clients, or a web copy overhaul, I'm your girl.

As well as being an independent senior copywriter with nearly 30 years' experience (I started young), I'm also Content Director at Executive Influence. My mission is simple: to help your B2B brand win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in your leadership teams. This I do by creating high-quality executive content that supports your strategic goals, inspires trust, establishes authority, and influences the decision-makers you want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how I helped one MD capture a £2m opportunity that led to a £20m one. It’s how I helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how I helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £200k of revenue (and counting). If these aren't compelling reasons to invest in your executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001. Our mission: to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 30 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry gongs. More importantly, I've had lots of clients say nice things about my work (testimonials available on request). Once, a boardroom spontaneously applaud after reading my articulation of their brand (also available on request). Brands I’ve worked with are many, but here are a few of my faves: Aldi, American Airlines, Astra Zeneca, Bacardi, Barclays, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, Lloyds Bank, MasterCard, Mercedes, Nationwide, NIG, Reckitt Benckiser, Renishaw, Reuters News Agency, Rolls-Royce, SKY, Thales in the UK, Thomson Reuters, Triodos Bank, UEFA, Universities of Aberdeen, Bristol, Bradford, Glasgow and Greenwich, Vodafone, Worldpay and Zurich. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special. I do this by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation cut through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?

Creative Scot gone south, writing for clients large and small in fields including healthcare, retail, tech and the charity sector. Imaginative and meticulous writer, copy-editor and proofreader of print and online content for websites, blogs, marketing collateral and more, but let's not go on.