Words matter. But in B2B, clarity matters more. If your message is buried under jargon, complexity or a wall of text, your audience will scroll past. That’s where I come in. For over a decade, I’ve helped businesses - from fintech startups to global manufacturers - tell their story with precision, impact, and a touch of personality. Whether you need a whitepaper that simplifies a technical breakthrough, a case study that sells without the hard sell or thought leadership that actually leads, I know how to craft words that engage, inform, and convert. Why me? Here’s five reasons why I can be the right content partner for you: Deep industry experience – Climate tech, legal tech, fintech, security, defence, manufacturing—you name it, I’ve probably written about it. Complex topics, made simple – I translate technical, regulatory, and niche subjects into content people actually want to read. Strategic thinking – Not just words on a page. I help shape narratives that align with your brand and business goals. Fast turnaround – Need a high-quality whitepaper, blog, or press release yesterday? I work fast without sacrificing quality. Long-term partnership – Some of my clients have stuck with me for nearly a decade. That says something, right? How I can help Whitepapers & reports – Break down complex topics with clarity and authority. Blogs & thought leadership – Position your brand as the expert in your field. Case studies & success stories – Show, don’t just tell, how your product or service delivers results. Website copy & content – Engage visitors with clear, compelling messaging. PR materials – From press releases to campaign content, I’ll help you get noticed. Clients I work with startups, enterprises, agencies, and marketing teams that value sharp, strategic content. If that sounds like you, let’s talk. If you still need convincing, here’s what some of my clients have to say about me: "I have worked with James for a number of years, within different organisations. James is wonderful to work with. Not only is he highly skilled, but very agile, and able to work with numerous internal stakeholders across the business and regions, as well as working directly with our customers to create collateral. James is able to seamlessly adapt his writing to the audience and asset type." Jo Rodgers, Director of International Marketing, Accruent “I worked with James between 2019-2022 at my previous agency; he was a comms consultant working across a range of technology clients. He's great. Firstly, he has the knowledge, creativity and attitude to graft results. He's got broad experience across a range of sectors so can turn his hand to new things, and is great to work with too - he gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended.” Matt Phillips, CEO, MPPR “James is just plain great at what he does and continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable, and just gets on with the task at hand. It’s a joy to be able to hand a brief to someone who you know will execute it perfectly and actually get the results you need, without any hand holding. I would recommend James to anyone without hesitation.” Dave Bertling, President & Founder, LIVE24 Communications “James has been working for us for over a year now. Working with him has been a success and pleasantly pain free. We told him what we needed, he told us what he could deliver, he delivered it and then reported on what he delivered. He has fitted in really well with other members of our team and our way of working. We are looking forward to working with him further and implementing some of the ideas he's come up with.” Nigel Jones, co-founder, Privacy Compliance Hub Want me to write for your business? You can reach me anytime on 07725534941 or email me at james@zincpr.co.uk and I’ll get back to you within 24 hours.

Success in B2B content marketing requires a two-pronged approach: expert-level SEO/GEO and masterful handling of your readers' emotions. You may already use AI tools to pump out your B2B content. But, the thing is, not only is this unlikely to be optimised for Google, it's probably not ready to hit the right spots on Gen AI tools like ChatGPT, Claude, Perplexity, and Google's Gemini. On top of that, can your AI-generated content trigger the right emotions in your readers, like joy, fear, envy, and motivation? Like copywriting, content writing is an art. Emotional resonance, authenticity, and storytelling are all vital components in successful B2B content marketing. And that's where I come in. I'm a freelance B2B SEO Tech Content Writer with 25 years' experience working with people across many industries, from finance to fundraising, education to retail. Every role I've held has had a single focus of building relationships. So, whether I was pitching for hundreds of thousands of pounds to leading philanthropists or developing lucrative partnerships with corporate entities, I know how people tick and what you need to convey to them to win them over. Data, facts, evidence, and use cases are all important in B2B content marketing. But if your content doesn't hit the right emotional touchpoints showing your human side, you will fail to elicit any real response. And, in the age of AI and robots, it's never been more important to show how human you are! So, if you want a reliable, friendly, professional freelance content writer to tap into your client's emotions, I'm your guy. Contentar is my brand identity and means 'to please'. And that's what I aim to do for you and all my clients. Tech topics I've written about include: AI and machine learning App development Digital Marketing Software development eCommerce IoT Assistive Technology Neurodiversity While my experience lies in writing about these topics, I don't limit myself to them. Working with me means getting high-quality, high-ranking SEO/GEO B2B written content like blog posts, articles, ebooks, and white papers - all underpinned with a focus on achieving the right tone, style, and emotional resonance your readers need and want. Come to Contentar and let me do the work while you oversee and approve. Do note: I will use AI tools to inform content creation, and if you want fast output, I am well versed in using AI chat bots to build articles. Be aware that use of AI is something we can discuss and agree on, depending on your needs. Look at my portfolio at www.contentar.co.uk. Then, come to Contentar for your business content. I aim to please!

Accredited freelance copywriter, specialising in education, publishing and technology. I'll work with you to produce copy and content that informs, engages, and inspires your ideal clients and customers. I've worked with people of all ages and from all walks of life. I've been able to understand their desires, frustrations, and fears. And speak to them with empathy. If we work together, you'll get the clicks and build long-lasting relationships with your clients and customers. WHY AM I QUALIFIED TO HELP YOU? I've worked as a teacher and private tutor for over six years. So, I know how to nurture a deep love of learning in children and adults of all ages and abilities. I can explain why particular tools, programmes, and courses will give them the knowledge, skills, and confidence they need to succeed. Plus, I can offer useful tips and advice on mental health, self-care, and productivity. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. Since May 2024, I've been a copywriter for the creative agency Semi-famous Studio, working on marketing campaigns for multinational companies, including Bloomberg and Elsevier. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copywriter, who understands your industry/sector, products, and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. Here's what Semi-famous Studio, says about me: 'Shaira is a very thoughtful copywriter with great attention to detail and able to really get under the skin and understand the complexities of the brief, the brand and our global clients, big or small. Her range of writing varies enormously across clients from high level thinking messaging frameworks, to writing ad campaigns and social media content. She is a great team player working closely with designers, strategists and clients to ensure best outcomes.' Here's what another client, Kent-Teach, said about my work: 'Shaira sent us a blog in an incredibly timely fashion, the blog is well-researched and expertly written. Shaira has considered not only the layout and how the blog reads but also imagery and advice as well. We are incredibly excited to use this blog on our platform and I feel it will be a huge hit with our followers. We hope to work in partnership with Shaira again in the near future.' For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com

"We are delighted with the results, and it has brought us extra business... I would highly recommend Crown Copywriting to anyone." Ian Southwell | Lead for Marketing and Innovation | The Colleges' Partnership "If you want great writing at an affordable price, go for Crown Copywriting." Tony Walker | Owner | Rockmount Hotel "Oliver's copywriting was not only thoughtful, insightful, professional and engaging, but his communication and stakeholder management were brilliant." Tommy Router | Senior Marketing Consultant | Good Growth -- When you hire Crown Copywriting, you work directly with me, Oliver Petts. I’m highly trained in copywriting and SEO content writing by some of the UK’s leading digital marketing institutes, with a background in teaching English as a foreign language. That means I not only help you make more sales, attract more customers and rank higher on search engines, but also make sure you look professional, reliable and welcoming while you do it. My services include:      • SEO web copy      • Blogs and articles      • Brochures      • Business case studies      • Editorial and PR      • Product descriptions      • Proofreading and copyediting I follow all briefs carefully and submit persuasive, engaging writing in excellent time. That makes it easy for you to reach your goals without worry. I also stay on top of copywriting, content writing and SEO trends with books, articles, podcasts and online courses. As a result, your copy always includes tested and proven techniques to make your brand irresistible. Since opening Crown Copywriting in 2020, I’ve enjoyed supporting businesses in a wide range of markets. Some of my favourite projects allowed me to:      • Boost organic traffic and conversions with product blogs for an online gaming retailer      • Bring in new clients with a tasteful brochure for an apprenticeship training provider      • Establish brand leadership with articles for a business management consultancy      • Write informative websites for hospitality, ecommerce, mental health and the NHS Although my truest passion is promoting education, I’m skilled in sales writing for any audience. I’m also the ideal choice for industries related to my hobbies, such as:      • Fitness, health and bodybuilding      • Psychology and mental health      • Manga and animation      • Video gaming      • Tabletop strategy gaming To learn more about Crown Copywriting, please visit www.crowncopywriting.co.uk. You can also watch one of my presentations to experience the expertise I bring to your business first-hand. Or if you’re ready for your next project to become your next success story, please contact me right away.

I'm a strategic and creative copywriter for social impact organisations, including charities, B Corps and businesses driving positive change. I've written copy for brands including JustGiving, Cancer Research UK, MTV Staying Alive Foundation, Maggie's, The National Autistic Society, LoveCrafts, Empower Agency and Good Innovation. A background in theatre and film informs my approach to creative collaboration, considering the needs of the audience and writing in a way that engages and informs people. I can work with you to produce high-quality impact reports, case studies, landing pages, blog posts, articles, interviews, fundraising and donation campaigns and email marketing copy that connects with your target audience.

I am a London-based freelance copywriter and editor (former university Marketing & Communications Manager). I specialise in higher education and the education sector (universities, executive education, colleges, and schools). I write, edit, and proofread marketing materials (for example, prospectuses and brochures), and website copy/content. I can help you with: * Executive education programme recruitment (targeting corporations, public sector, international student study visits). * Postgraduate, undergraduate, and international student recruitment and course promotion. * Secondary school student recruitment (international boarding and home students). * Any other promotional content you need for your school, college, or university. 
 * Website copy to promote your academic department’s achievements. * Academic course or research promotion (for example, case studies, testimonials, or course descriptions). * Professional services content (for example, higher education support services). * Any other website content you need for your school, college, or university. Clients include: British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre • LSE TRIUM - Global EMBA I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your university, college or school marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

Since 2010, I've been helping clients of all sizes exceed expectations; Scaling up and reaching new customers, transforming how they sound to their audience, while challenging and changing minds along the way. I’ve stayed focussed as an INSTAX Fujifilm partner for eight snap-happy years Developed refreshingly simple brand language for Leave Dates Brought Lyons Coffee into the 21st Century Baked-in some seriously sticky Krispy Kreme copy delights Made an excellent impression on IBM (improving reach from 5,000 to over 100,000 impressions) Pulled off SPOKE London’s famous idiosyncratic style across 150 emails Rode alongside Dreamland Margate on the crest of their fun-filled nostalgia wave And gone full ‘blockbuster’ for cinematic design company Blind Ltd’s tone of voice. Today, you’ll find me in the TMCM Dorset office, chewing pens and crafting words for big global brands and local independent businesses. Whether you’re town or country, corporate or start-up, I’d love to see if I can make a difference. Drop me a line today!

I help businesses in the UK turn casual browsers into loyal customers with copy that actually connects. Whether it's your website, blog, emails, or brand messaging, I’ll make sure your words work as hard as you do. I specialise in brand storytelling, tone of voice, and content marketing strategy, blending creativity with a solid understanding of what makes people tick (and click). The result? Copy that’s not just well-written, but deeply effective. Need words that do the heavy lifting for your business? Let’s talk. 'Till then, keep it sweet; keep it snappy!

Regenerative business targeting eco-activists but worried about accidentally greenwashing? Or are you intent on making climate-conscious products or services mainstream but unsure how to pitch it? As a copywriter and transcreator, I work with businesses and comms agencies in the sustainability space to help them build credibility, boost online visibility, and win over their audience with clear, consistent and on-brand copy. When you work in impact, you don’t have time to explain what the circular economy is or why carbon offsetting isn’t the answer. Over the years, I've written about alt-protein, botanical supplements, plant-based diets, biodynamic wine, natural skincare, carbon offsetting, regenerative travel, alternative materials and packaging and even lab-grown diamonds (yes, they exist). Before I switched to sustainability copywriting, I worked inhouse in marketing and advertising for 10 years. My services include: - Tone of voice development - Copy and content writing - Italian-to-English transcreation (including SEO translation) I typically work on the following types of texts: - SEO-friendly copy - websites, landing pages and product descriptions - Long-form content - brochures, lead magnets, blog content - Email content - newsletters and email sequences and campaigns - Short-form content - paid and organic social media posts, promotional video scripts - Strategic texts - national roadmaps and award entries 🌿 1% of turnover to the planet I work for brands that put people and planet first or want to do so. As well as implementing a number of planet-friendly practices in my business, I donate 1% of my turnover to environmental charities.

Hello, I'm Maia. I’m a freelance writer with over 15 years’ experience. I’ve written for some of the world’s biggest brands, named new start-ups and helped all sorts of companies find their voice. I work with agencies and direct clients on everything from pitches to packaging, tone of voice guidelines to web copy. Either remotely or as part of the team. This year I’m the jury president for the D&AD Writing for Design category – I was also on the jury for Writing for Advertising in 2024, Packaging Design in 2020 and Writing for Design in 2015. In 2022 I won the Women in Marketing Copywriting Award for my work with Jude bladder care.

I have been successfully running my freelance copywriting business, PAC Copywriting, since 2004. With a BA Honours degree in English and Latin, as well as many years' experience in corporate marketing communications, I have come to realise the importance of words and how they can help your business succeed. I have over 25 years' marketing experience across all media. I have written content for websites and videos, compiled brochures, devised promotional messaging for poster campaigns and written blogs. I have also proofed magazine features, created strap lines, edited leaflets and even books, generated press releases and submitted numerous award entries. In short, I can provide a comprehensive range of writing and editing services, to suit virtually any marketing medium.

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser