Sally Duffin
ProAbout
I'm a rare combination of nutritionist + writer, with a BSc in Nutritional Medicine, an MA in Creative Writing, and 25+ years of experience in the natural health industry.
Natural health brands and practitioners, I'm here to save you time with:
- Blogs & articles: evergreen blogs that anchor your products and answer FAQs. News blogs that announce new products or service updates. LinkedIn articles that deep-dive into a hero ingredient or provide a case study for a new product.
- Customer emails that build trust, inspire confidence, and help to sell.
- Reports: do you struggle to write in-depth, accessible materials for your customers? Does your brand collaborate with industry experts or medical advisors? I can interview you/your specialists and write expert-backed, fully researched, and highly readable customer reports.
- Website copy: product pages, case studies, microcopy descriptors, team biographies, who you are and what you do… I can create or update the copy you need to share your story and sell your services
- Print materials: let’s not forget the power of brochures, leaflets, recipe cards, and ritual cards for pop-up consultations, workshops, networking events, and health shows.
- Quiz funnels: capture new customers with an interactive quiz. You choose the software, I write the questions and results pages that link to your therapy packages or product bundles.
Find out more about my writing services and read feedback from happy clients at https://nutritioninyork.co.uk/copywriting/
Clients include: - Ethical Nutrition - Eat, Burn, Sleep - Regenerated - Pura Collagen
Kind words from clients...
"Sally is an outstanding copywriter. She consistently delivers high-quality, engaging content whether it's for website copy, email campaigns, or social media. Her ability to quickly grasp a brands voice and turn complex ideas into clear compelling narratives has been invaluable. She is dependable, meets deadlines, and I highly recommend her.” Mark Robertson, co-founder of Ethical Nutrition.