UK Copywriters Directory

Experienced B2B/B2C copywriter based in Sevenoaks, creating engaging content for businesses and marketing agencies. I specialise in creating content for clients in the financial sector. Now also doing AI content editing. If you'd like to hire me to write or edit for you, just give me a call.

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Want to increase footfall and revenue? I create high-converting web content for businesses such as heritage attractions through Done-For-You Google / AI-Search friendly content - both from scratch and upgrades to existing elements. With 25+ years' experience of websites, I know what works, and what doesn't. With a vast experience of digital content writing, I make sure your potential customers have what they need, rather than what you think you need to tell them. I can manoeuvre within your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google and AI search robots to your website. Lovely words from happy clients: “Helen performed a variety of services for us, ranging from a MOT of the website to leading a SEO workshop. Helen’s friendliness, enthusiasm and care was palpable throughout the process. The results have been extremely helpful. Helen’s way of presenting reports has allowed us to easily digest a substantial amount of information to carry forward a number of changes.” - Joseph Priestley, Head of Marketing and Communications, York Minster “Smart, professional, creative… Helen was a pleasure to work with, helping craft a dynamic, interesting and up-to-date website and leaving me free to do the projects I love the most. Her ability to turn ideas into reality was very much appreciated.” - Lucy Adlington, New York Times bestselling author “I have used Helen on a website re-write, Amazon pages and social media copy. After one simple call, Helen is able to take on a brief and run with it. She brings the brief to life, understanding what the client wants and reflecting the personality of the brand and the founders perfectly. Helen sets clear deadlines and requirements, and she always delivered on time. I would absolutely recommend Helen for any copywriting you may need.” - Amber Stubbings, senior marketing agency executive Please get in touch to chat about: ● making your website truly earn its keep ● retrofitting high-converting web content into an existing design ● discovering quick wins with a website MOT

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and AI search consultancy backed by 15 years of industry experience. I help organisations get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. My work sits where search strategy, website structure, technical signals and copywriting meet. Specialising strictly in high-stakes sectors, i.e. private healthcare, financial services, and values-led organisations in heritage and conservation. Backed by 15 years of industry experience, I focus on LLM SEO and Generative Engine Optimisation (GEO) to ensure your organisation gets found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. 🩺 For medical and finance clients, my work means adhering to Google’s strict YMYL thresholds. 🌳 For heritage and conservation trusts, it means satisfying intense public, regulatory, and funder scrutiny. In these spaces, data accuracy is paramount; generic SEO advice costs you institutional trust before it costs you traffic. Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. I handle both because an algorithm evaluates a page based on the language on it. I fix the verification layer with clear page structure, trust signals, and copy a model can quote without wobbling. How I work with organisations: Project work ⚙️ The Diagnostic Audit · £395: A plain-English technical health check isolating your top three structural visibility issues ranked by commercial impact. Every partnership begins here. If you commission a full project package within 30 days, this fee is fully deducted from your project total. 🦔 The Heritage & Conservation Verification Package · £1,450: Designed for regional charities and environmental organisations rich in data but invisible to AI search. This package covers Wikidata entity mapping, converting legacy PDFs into crawlable HTML resource hubs, and custom schema architecture to close the verification gap. 🛟 The Healthcare & Financial Services E-E-A-T Package · £1,850: Tailored for private clinics and platforms needing to protect visibility under Google's strict YMYL standards. Includes authority content alignment, specialist schema deployment, and factual primary-source verification to prevent AI hallucinations. 🌐 Safe Site Migration & Rebranding · £2,650: Technical protection for organisations moving platforms or rebranding. Includes full content mapping, URL routing, and six weeks of post-launch technical tracking via Google Search Console to protect your hard-earned organic baseline. Ongoing strategic retainers 🔧 Technical Oversight · £450 / month: For organisations with internal writers requiring continuous diagnostic tracking rather than content execution. Includes monthly health checks, schema validation, and priority task lists. 📅 Strategic Advisory · £650 / month: For growing teams with internal developers or managers needing senior technical steering. Includes monthly technical auditing and AI visibility monitoring. 🤖 Regulated Search Partnership · From £1,700 / month: For healthcare, financial practices, and conservation trusts answering to formal, public, or funder scrutiny. Covers expert named-entity schema builds, factual source checking, and a fully defensible compliance trail to mitigate institutional risk. How I think about AI search Most of what people sell as AEO or GEO is legacy SEO architecture operating under a new name: clear writing, sensible page structure, real authorship, structured data, and trust signals. True optimization happens where AI models choose what to quote and what to trust. That is where the technical verification layer becomes critical. The winners of the AI search transition won't be those with the biggest budgets. They will have pages that are easy for a machine to read and difficult for a model to doubt. Experience I have spent 15 years working with search engines, websites and algorithms. I started in PPC in 2011, moved into SEO and copywriting, spent four years in-house, and have spent the past six years freelancing directly with businesses, trusts, and alongside agencies. Brands I have worked with include Microsoft, Alexa, Audible, The Very Group, Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic and Tommee Tippee. Since 2025, I have completed ECTS-accredited courses in elements of AI, AI and law, and AI ethics through the University of Helsinki and Lund University. This academic grounding shapes how I approach data integrity and compliance for clients in highly scrutinised sectors. Based in Liverpool, working across the UK 📍 I am based in Woolton, South Liverpool. If you are looking for a Northwest specialist who lives closer to the Cheshire boundary than half of Manchester does, you are in the right place. Everything else is on my website 🌐 www.copperwords.com 📧 miriam@copperwords.com 💬 What clients say: "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

A lot of business owners I speak to have the same problem. Their website exists (it might even look half-decent) but it's not ranking, not generating enquiries and not reflecting how good their business actually is. I'm Ben, a website copywriter and SEO specialist based in Salford, Manchester. I help service-based businesses - particularly those in property, construction and the trades - get more enquiries through their website. I do this through: ➡️ Website copywriting that speaks to your ideal customer ➡️ SEO that gets your business found on Google ➡️ Simple, solid website builds My aim is to make things easier for you - less stress, more time. I keep things simple and deliver quality work that you won't need to chase. Yes, I have been called a "safe pair of hands" more than once - I wear this as a badge of honour. With me, you know what you're getting. If you want to get your website pulling it's weight and working for you 24/7, get in touch: ben@copybeecreative.co.uk

I'm a beauty and health copywriter, ghostwriter and journalist with 10 years' experience. I approach storytelling like a journalist and commercial strategy like a marketer. My portfolio includes: L'Oréal, Sciton, Eucalyptus, Freesoul, Rimmel, Dr Sam's, The Skin Diary, The Body Shop, Project E, Allure, Marie Claire, Glamour, and plenty of other gems. Sure, I can write about most topics, but beauty and aesthetics are my beat. If you want a copywriter you don't need to explain retinoids to, I'm your gal. Let's chat about: Emails that convert, ads that sell, articles that get read, SEO/GEO that gets seen and packaging copy that stands out. __ Selling is only hard when you forget to be a human🌞 Some nice words from clients: "We place a strong emphasis on brand messaging, and Tori has been exceptional in crafting content that truly resonates with our brand, vision, and customers. She quickly grasped our brand's tone of voice and consistently brings unique and valuable insights from her background as a journalist. Tori has proven to be an invaluable member of our team, and we look forward to continuing our work with her." "Tori is one of the greatest beauty writers I have ever come across in all my time of working in the aesthetic industry. She is efficient, so on top of it, and anyone would be lucky to have her writing for them. Her attention to detail is like no other, and I can truly testify that she is one of the best in the industry."

I'm a conversion copywriter based in North East England (near Newcastle upon Tyne). I've been writing professionally for more than 20 years and can turn a mish-mash of information into copy that’s clear and persuasive. I use your customer data to write web copy that persuades people to take action and which converts views into clicks. I'm Copyhackers-trained and have won awards from the Chartered Institute of PR, the Worshipful Company of Marketors, the Northern Marketing Awards and the Chartered Institute of Marketing. I can help you with: • Web copy • Reports and publications • Content pipelines • E-communications

UPDATE: I'VE JOINED tmp AS A SENIOR COPYWRITER, SO I'M UNAVAILABLE FOR WORK AS A FREELANCE. BUT I KNOW A GUY; I'M REFERRING WORK TO A COLLEAGUE, SO GET IN TOUCH AND I'LL MAKE AN INTRODUCTION. ... If you’re a studio manager, head of copy, or account director at a B2B marketing agency right now, life can be tough; I know you face several huge challenges: - Unclear briefs and disengaged SMEs with limited time - Constantly fluctuating project volumes and complicated subject matters - Clients with restricted budgets and resources I've seen all these problems first-hand and I can help you fix them (well, most of them). WHY ME? - A meticulous writer who can clarify briefs and efficiently interview SMEs - Versatility to jump on projects at short notice and simplify complex topics - Dedication to finding solutions for restricted budgets and limited input A SPECIALIST COPYWRITER With extensive experience during a 30-year career as a business journalist, head of content, and senior copywriter, I'm a specialist in high-value, interview-based assets — including case studies, white papers, and thought leadership articles. I have stacks of experience across scores of B2B sectors, most recently with big B2B tech brands including: Advanced, AWS, Cognizant, Endava, GlobalLogic, Lenovo, Microsoft, Nokia, NVIDIA, Oracle, Red Hat, SAP, Snowflake, Symantec, SUSE, Think with Google, Udemy, and Unit4. > (See work examples below.) MY SERVICES As an execution specialist (not a strategist), I focus on delivering exceptional content through: 1. Ideation: Teasing out ideas, developing concepts, and refining briefs. 2. Interviews: Sourcing fresh input from SMEs for high-value assets. 3. Atomisation: Spinning out large pieces into smaller formats. 4. Repurposing: Upgrading, refreshing, and merging existing content. 5. Messaging: Generating concise, quick-start brand statements. YOUR OUTCOMES By partnering with me, you will: + Elevate copy quality by using a veteran B2B writer. + Improve audience engagement with authoritative, reader-focused copy. + Stretch your clients’ budgets by repurposing content. + Win back time for everyone through accelerated production. + Increase stakeholder satisfaction at your agency and your clients’ businesses. TESTIMONIALS “Craig is a seasoned professional with enough experience to cope with uncertainty, offer guidance to account teams, and be client-facing. He understands what we need and consistently delivers a high quality of work.” - Seán Fleming, Head of Copy, The Marketing Practice “It’s on us to make space for writers to get under the skin of a brand, but you already do this by reading closely, analysing, and taking the time to understand the detail. You ask the right questions upfront, and it’s clear you care and are invested. Your knowledge, experience, and curiosity — and that wider perspective — shows in your writing. We value all this, and our clients do too.” - Joe Barnes, Founder, Uncanny Vally "Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team." - Matt Godfrey, Creative Director, Radix Communications “You appreciated our CEO’s time restraints and proactively suggested topics without much input from us, and then wrote some excellent, well-researched thought leadership pieces which matched our brand and tone. Working with you gave us the reassurance that we were producing unique content with credibility. Thank you, Craig.” - Laura Hudspith, Head of Operations & Sustainability, Hiyield “Craig supported our content production efforts for a conference. He provided clear, polished, and well-structured writing that made reviews quick and straightforward, and he was consistently professional and responsive.” - Laia Cordova, senior marketing manager, B2B IQ HOW CAN I HELP? As a senior freelance resource, I can help you create content that adds value to your client accounts while elevating the reputation of your account managers — and the marketers they serve. If I’m a good fit for you, get in touch 😎.