PRO

Michael Metcalf

Senior Copywriter , Chroma Copy Available for work

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Making life easier for marketing, growth and content managers.

I'm a content strategist and writer for B2B, SaaS, and small biz / startups.

I write deeply-researched long blog posts that bring in lots of traffic.

I've written research-backed, SEO-optimised posts for Trello, HuffPost, Timetastic, Fingerprint 4 Success, Latana, DataDome, and more.

My articles have appeared top of the SERPs for multiple search terms and bring in thousands of pounds' worth of organic traffic every month.

My specialities:

• Article writing
• Content strategy
• Content refreshing

2021 content strategy is all about structured, targeted writing: using AI and analytical tools to answer your customers' burning questions and gain the algorithms' blessings. Working together, we'll hoover up relevant data and use it to publish laser-focused content that'll have you zooming up the rankings.

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FOR MARKETING MANAGERS THAT KNOW WHAT THEY NEED WRITTEN:
Give me a brief, I'll go away and write it. You get an article ready to post, with an optional distribution checklist for maximum exposure.

FOR MARKETING MANAGERS THAT KNOW THEY WANT A WRITER, BUT DON'T KNOW WHAT NEEDS WRITING:
Book some strategy time with me, and you'll come away with an actionable content plan to hand to your writer (which might be me!)
This might be a content calendar with topics and titles, or it could be fully outlined article structures with an accompanying Clearscope report - ready to write.

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Working with me, you'll get:

More clicks, more conversions, more signups.

Fewer headaches, a healthier lead generation funnel, and a happier boss.


Get in touch!

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📥 Message me on LinkedIn
⭐️ Follow me on Twitter
🖼️ View my portfolio

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"Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back."

- Gary Bury, Timetastic

Contact

Manchester

Website

Social

    Skills
  • Advertisements
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
CIM Level 6 Diploma in Professional Marketing
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