Michael Metcalf

Middleweight Copywriter , Chroma Copy Available for work

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Hello! I'm a copywriter and content marketer based in Manchester. Full-time freelancer, part-time student (at the Chartered Institute of Marketing).

I've written copy and content for agencies and firms such as digital transformation consultancies, cybersecurity conglomerates, and minimalist tech startups. I've done a fair bit of work in food & drink, too: non-alcoholic cocktails, artisan burgers, fermented health foods, and 3D-printed vitamin supplements.

In previous lives, I've been Media Director for one of Europe's biggest TEDx events, Marketing Manager for a prestigious research software company in London, and Community Manager for a recruitment tech startup.

In contrast, I've also worked with an ambient musician in San Francisco and a sex toy store in France.

I'm not the cheapest writer you'll meet, but I know that what I do brings in a lot of revenue for my clients. And that's what you're looking for, isn't it?

Here's what I'll do for you:

- Web copywriting
- Blogs and articles
- Case studies
- Content marketing strategy and execution (including some visuals)
- Email newsletters and drip campaigns
- Product descriptions
- Anything else that requires persuasive language

I also regularly write on Medium about creativity: how and why to think more creatively, based on psychological and sociocultural research. My latest article has been viewed over 45,000 times.

Excellence is a critical factor in my business strategy (it's literally written in my business plan). I get paid in money and positive feedback, and if that feedback is missing, my business hasn't achieved its goals. It's a privilege to be able to consistently delight clients upon delivery, and the standards I keep for myself are extremely high. I urge you, as my future client, to let me know if they ever slip.


Colony, Jactin House, 24 Hood St
Ancoats Urban Village
M4 6WX




  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Technical
  • Tone of Voice
  • B2B
  • B2C
  • Charities
  • Consumer Goods
  • Education
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Currently studying for a CIM Level 6 Diploma in Professional Marketing, graduating June 2019.
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