PRO

Becky Smith

Direct response | Conversion copywriter | Social Media Ads | UX | Landing pages | Emails | Behavioural Science Available for work

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Engage, persuade & convert your audience with expertly written ads, landing pages, UX copy and emails.

For the last five years, I've specialised in writing copy for healthcare and pharmaceutical digital marketing campaigns, consistently improving the customer journey and increasing brand awareness and engagement.

The exciting part of my work is writing compelling narratives from data insights and evidence-based behavioural science to engage specific target audiences. I'm all about crafting customer-centred, omnichannel campaigns that really hit the mark and create those special emotional connections.

Here's how I can collaborate with your marketing and design teams:

• Create persuasive content that boosts conversions
• Write clear, engaging copy that improves performance
• Simplify complex language into something everyone can understand
• Take ownership and responsibility for tasks and projects with a proactive attitude
• Ensure project timelines are consistently met
• Adhere to the strict regulations in pharmaceuticals
• Work in accordance with ABPI and other codes of practice

I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines.

Interested in my copywriting skills for your organisation? Send me a DM, let's talk.


Healthcare Copywriter | Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

Contact

Faversham
Kent

07759 275865

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • UX copywriting
    Specialisms
  • B2B
  • B2C
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
Qualifications & Awards
July 2023: Transformational landing pages, Eddie Shleyner, Very Good Copy

Apr 2023 – present:
Supercharge your brand with behavioural science, Richard Shotton, Pro Masterclass

Sep 2022: Recharge your creativity, Nick Parker, ProCopywriters

Sep 2021:Applying behavioural science, Richard Shotton, ProCopywriters

Oct 2021: Seductive soundbites to structures that sell, Richard Spencer, ProCopywriters

Apr 2021: Creating short-form copywriting for impact, Anthony Tasgal, D&AD Masterclass

May 2017 – Oct 2017Advanced Diploma in social media marketing, Digital Mums

BA (Hons) Design for Communication Media, The Manchester Metropolitan University

Portfolio

Web content for Ace Aquatec

Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture ...

Web content for Zitko Group

Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner.

ALK – Conversion landing page

A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare ...

SEO articles for klarify

Article for klarify for US audience

Voice-over script for klarify Home Allergy Test

klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.

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