Becky Smith

Direct response | Conversion copywriter | Social Media Ads | UX/micro copy | Landing pages | Emails | Behavioural Science Available for work

Send an email Contact details

Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails.

Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions.

My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement.

Here's how I can collaborate with your marketing and design teams:

• Create persuasive content that boosts conversions
• Write clear, engaging copy that improves performance
• Simplify complex language into something everyone can understand
• Take ownership and responsibility for tasks and projects with a proactive attitude
• Consistently meet project deadlines
• Adhere to the strict regulations in pharmaceuticals
• Work in accordance with ABPI and other codes of practice

I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines.

Interested in my copywriting skills for your organisation? Send me a DM, let's talk.

Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science



07759 275865


  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • UX copywriting
  • B2B
  • B2C
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
Qualifications & Awards
July 2023: Transformational landing pages, Eddie Shleyner, Very Good Copy

Apr 2023 – present:
Supercharge your brand with behavioural science, Richard Shotton, Pro Masterclass

Sep 2022: Recharge your creativity, Nick Parker, ProCopywriters

Sep 2021:Applying behavioural science, Richard Shotton, ProCopywriters

Oct 2021: Seductive soundbites to structures that sell, Richard Spencer, ProCopywriters

Apr 2021: Creating short-form copywriting for impact, Anthony Tasgal, D&AD Masterclass

May 2017 – Oct 2017Advanced Diploma in social media marketing, Digital Mums

BA (Hons) Design for Communication Media, The Manchester Metropolitan University


Web content for Ace Aquatec

Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture ...

Web content for Zitko Group

Content that demonstrates Zitko Group's global reach and expert knowledge as a fire and security recruitment partner.

ALK – Conversion landing page

A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare ...

Voice-over script for klarify Home Allergy Test

klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.

Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events