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Becky Smith

Senior Copywriter    

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I'm a creative type armed with fabulous manners, impeccable grammar and a can-do attitude. Throw in 11 years of content marketing experience, oodles of patience, an abundance of versatility and well, Bob's your uncle.

I’m naturally chatty, which makes for a great collaborator and relationship builder. Good copywriting is all about building relationships. As your copywriter, my job is to build a lasting relationship between your brand and your customers. We need to make sure your content engages your reader's emotions so that they listen to and buy into your message.

Why hire me?
I specialise in writing conversational and empathetic content that makes your marketing work. From customer-facing pharmaceuticals to e-commerce, to information security and hospitality, I’ve partnered with some great clients. My most successful and enjoyable collaborations are always with the clients who recognise the value of building a relationship with their customers first and foremost.

Here's a snapshot of the kind of work I've loved working on recently:
Web content (and lots of it)
Social media ad content
Marketing emails
Audiovisual & radio ad voice-over scripts
In-app copy
Product launch materials (print and online)
Brand style guide
User-friendly instruction guidelines

I also write business awards entries that win. Several of 'em in fact.

Contact

Faversham
Kent

07759 275865

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
    Specialisms
  • B2C
  • Healthcare and pharmaceuticals
  • Lifestyle
Qualifications & Awards
2021 D&AD Masterclass: Creating Short-form Copywriting for Impact
2021 ProCopywriters: Applying Behavioural Science to Copywriting
2021 ProCopywriters: Great Copywriting: Seductive Soundbites to Structures that Sell’
2020 LinkedIn Learning: Writing headlines
2020 LinkedIn Learning: Storytelling for Advertising Campaigns
2017 Social Media Marketing: CPD accredited Associate Programme



Portfolio

Product page for klarify Home Allergy Test

klarify is a customer-facing brand of ALK - a global allergy solutions company. The klarify Home Allergy Test is a core product ...

Web content for Zitko Group

Zitko Group – Talent Solutions Partner, specialise in training and recruiting fire and security tech professionals. This is a ...

Social media ad campaign for klarify

I write the content for a lot of klarify's social media ads. This 8-ad, US-based Facebook and Instagram campaign encourages ...

Voice-over script for klarify Home Allergy Test

klarify's Home Allergy Test kit includes a step-by-step instruction guide, but we also needed a how-to video.

LinkedIn Profiles

I'm often asked to write LinkedIn profiles. Your LI profile is your most personal piece of content marketing, so I like to ...

Allergy testing SEO article

Article for klarify for US audience

2 minutes about working at Zitko

LinkedIn document post for Zitko

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