In a strategic effort to boost subscriber engagement, we created a lead-gen campaign during the autumn season, a period notorious for the exacerbation of dust mite allergy symptoms. The hook is unrestricted access to klarify’s comprehensive library of informative allergy fact sheets.

The campaign’s concise, information-packed copy mirrored the allergy fact sheets, delivering vital information promptly.

Our approach used a blend of photographic visuals, featuring individuals displaying apparent allergy symptoms, and eye-catching typographic imagery designed to capture audience attention.

It’s a Meta dynamic campaign, allowing for optimal asset combinations. 

The campaign was created in English and translated into several different languages. 

• Attachments: klarify_Allergy Fact Sheet_lead-gen campaign_ads