Portfolio project

Web content for Zitko Group

Zitko Group is a young, ambitious company making a significant impact in its industry.

I worked closely with George Zitko, the founder and MD, to create an appropriate and relevant tone of voice for the brand. We cut the fluff, cut the jargon, cut the corporate-speak – and instead, went for a much more approachable and conversational tone that engages with both their clients and candidates.

The site and the company go from strength to strength. Web traffic doubled in its first year following the revamp.

Take a look around the site 


    Becky Smith

    Direct response | Conversion copywriter | Social Media Ads | UX/micro copy | Landing pages | Emails | Behavioural Science



    07759 275865

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