Portfolio project

Web content for klarify

This landing page serves as an introduction to various services and features offered on the site. Central to the page is an online questionnaire inspired by the Rhinitis Control Assessment Test (RCAT). This test measures the severity of a person’s allergy symptoms and evaluates their management success. By completing the questionnaire, users can obtain valuable insights into their allergies and better understand their symptom control.

If the results show that a user’s allergy symptoms are not managed effectively, they are encouraged to seek professional medical advice. To facilitate this process, the content on the results page subtly guides users towards the online Find a Doctor tool, making it easy for them to find a nearby specialist.

With an informative, helpful, and friendly tone, the copy establishes klarify as a reliable resource for individuals with allergies.


    Becky Smith

    Direct response | Conversion copywriter | Social Media Ads | UX/micro copy | Landing pages | Emails | Behavioural Science



    07759 275865

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