Miriam Sauter

I help businesses get found by Google, cited by AI Overviews, and recommended by AI tools like ChatGPT, Gemini, and Perplexity.

Trained in Germany. Based in Liverpool since 2009. Built on systems, not stories.

Most of what gets sold as AEO or GEO is good SEO, applied to a new place. Clear writing, sensible structure, real expertise, and pages that earn trust still do most of the work. AI tools cite sources differently from Google. They look at where your brand is mentioned across the web, whether your content can be lifted cleanly into an answer, and whether your site sends the right signals about who you are. That last 10–20% is the difference between being visible and being cited.

My approach to SEO reflects my German training. I'd rather quote you precisely than impress you vaguely.

I started in strategic PR comms at a Bremen-based agency in 2008, moved into search at Latitude in Warrington in 2011 (now part of Jellyfish), worked across several UK agencies in PPC, SEO, and digital strategy, and have spent the last six years freelancing, working directly with businesses and as a contracted specialist alongside agencies.

Past clients include Microsoft, Audible, Liverpool John Lennon Airport, Tommee Tippee, Shop Direct (Very, Littlewoods), and Tatti Lashes.

I specialise in sectors where accuracy matters and trust isn't optional: healthcare, professional services, retail, and tech.

• SEO and AI search audits (AEO/GEO)
• SEO copywriting and content strategy
• Technical SEO
• English ↔ German localisation

ECTS-accredited courses in elements of AI, AI and law, and AI ethics (University of Helsinki and Lund University). Member of EMWA, the Society of Authors, and ProCopywriters.

miriam@copperwords.com | www.copperwords.com

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What clients say:
💬 "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement." — Dr Natalie Summerhill, Summerhill Health

💬 "Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe." — Emma Hatfield, Brook Financial

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