Sarah MacKinlay

In energy and B2B tech, the most innovative products are often the hardest to communicate. I help buyers understand how your solution solves business challenges.

Whether I’m working with you on thought leadership content, website copy, or a case study, my strategic approach begins where your solution and customer priorities intersect.

Here's how I can help you:

✅ Thought leadership content that turns your technical expertise into articles, white papers, and LinkedIn content that builds trust and recognition with buyers.

✅ Case studies that show how your solution works in the real world and the difference it’s made for your customers.

✅ Strategic Copywriting that helps buyers see why your solution is right for them in web pages, landing pages, and promotional copy.


I specialise in:
✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and IT architecture.

✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs.

With more than eight years’ experience working with energy and B2B tech businesses, I combine strong sector knowledge with a strategic background.

Before becoming a freelance copywriter, I spent seven years at a London advertising agency, running brand strategy and idea-generation workshops for clients including Kellogg's, Heinz and Interbrew.

Clients value my:
✅ Clear, straightforward writing that helps buyers understand your expertise and value
✅ Strategic thinking grounded in your customers’ challenges and priorities
✅ Ability to quickly get to grips with complex topics
✅ Reliability and, in the words of one client, being ‘genuinely easy to work with’


Here’s what clients say it's like to work with me:

“Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts."
Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova)


"It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly.

On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!"
Guste Stephens, Head of Marketing, Gorilla Energy Data Applications

"I had the pleasure of working with Sarah for six months during the lead-up to our Green Coding Summit, and I can't recommend her enough. Sarah has an incredible talent for translating complex topics into clear, engaging content that resonates with a broad audience. She was instrumental in creating high-quality articles, social media posts, and promotional materials for the SDIA, consistently delivering on time—even under tight deadlines."
Max Schulze, Founder, Sustainable Digital Infrastructure Alliance

Email me at: sarah@sarahmackinlayconsulting.com to chat through your project

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