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Sarah MacKinlay

  Available for work

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I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years.

Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency.

Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients.

My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online.

Client Testimonial
“Sarah is a detail-oriented writer whose creativity and writing style boosts our ability to transform our technical solution content and expertise working with utilities around the world into meaningful thought leadership stories and technical blog posts.

“Frederik ten Sythoff - Greenbird IT

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    Skills
  • Content marketing
  • Content strategy
  • Copy-editing
  • SaaS copywriting
  • White Papers
    Specialisms
  • B2B
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