Freelance B2B technology copywriter — helping tech marketers and agency account managers add value by seamlessly delivering exceptional copy


DIVERSE EXPERIENCE
I’ve been a business writer for almost three decades — as a journalist, agency head of content, and senior copywriter (most recently with Radix Communications).

I specialise in interview-based, thought leadership content and long-form assets for technology brands, but I also write in every format across all B2B sectors. One of my favourite project types is crafting brand positioning, messaging, and tone of voice for B2B tech businesses.

BIG TECH BRANDS
I've written for SAP, Microsoft, Endava, Unit4, Snowflake, SUSE, Oracle, AWS, Deltek, Udemy, Advanced, IRIS, IFS, Trustpilot, Symantec, Google Cloud, NTT, and Royal HaskoningDHV.

VALUE-ADDED SERVICES
• Planning and ideation — working on a consultative basis to help plan content; suggesting new ideas, titles, synopses, and outlines (when needed)
• SME interviews — sourcing fresh input for thought leadership content, case studies, and other high-value assets
• Brand/content strategy — positioning, messaging, and ToV guides (based on stakeholder interviews) to inform content creation
• Repurposing and atomising — spinning out large assets into smaller content formats for different funnel stages
• Rewriting and merging — re-focusing and simplifying existing content, sometimes by combining and condensing multiple assets

STRONG MARKETING OUTCOMES
I focus on doing one thing well: seamlessly delivering exceptional copy. And I can help you:
• Raise copy quality
• Make budgets go further
• Increase stakeholder satisfaction
• Clarify brand messages
• Accelerate content production
• Reduce everyone’s workload

HOW CAN I HELP?
I'm genuinely fascinated by how B2B technology enhances work and society, and I get a buzz out of bringing products and brands to life. Wherever possible, I work with climate-conscious businesses that fix industries and improve people's lives.

Get in touch to learn how I can help you solve your content creation problems, delight stakeholders, and elevate your reputation.

Thanks for reading. I look forward to meeting you 😎.

(Portfolio in progress below...)

Oh, and here are some kind words from Radix's Head of Copy, Matt Godfrey: "Craig responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team."

Thanks Matt (and the rest of the team), it's been a pleasure.

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