Portfolio project

Unit4 executive thought leadership articles for Forbes and diginomica

I delivered 25 thought leadership articles for Unit4’s chief product and technology officer on Forbes, and a handful of pieces on diginomica for other executives. This content helped establish the authority of Unit4’s senior people, positioning them as independent thought leaders.

As well as planning, interviewing, and writing across this three-year series, I also briefed writers, edited copy, and liaised with the client’s account manager while I was Head of Content at a B2B tech content agency. Here are a few examples of the articles I wrote:

Sourcing fresh input for high-quality thought leadership content usually requires an interview with a subject matter expert. If your business or client needs this kind of content, whether for LinkedIn or another online channel, get in touch.


    Craig Blackburn

    Freelance B2B technology copywriter — helping tech marketers and agency account managers add value by seamlessly delivering exceptional copy



    Send an email