Portfolio project
Brand messaging and website copy for Arcwide (and other brands)
For this joint venture, I helped articulate the combined messaging of two complex businesses and added value right away by rapidly creating content.
Following competitive analysis and sector research, I prepared questions and delivered brand discovery interviews with executives from both companies.
I then wrote a positioning statement, value proposition, key messages, elevator pitch, and tone of voice guide, which I used to write the Home, About, and Services pages copy.
RELATED CONTENT:
- eg technology: stakeholder interviews, messaging, and copy creation for 15 pages: Home, Expertise, and Sectors
- PIDG: collaboration on brand positioning and messaging, including stakeholder interviews and some early-phase website copy
Extracting the right information and crafting messaging copy that efficiently drives content creation takes a unique skillset — executive teams need an external expert who understands business, technology, branding and content marketing.
Get in touch to discover my approach for connecting high-level branding with marketing output.