Portfolio project

Brand messaging and website copy for Arcwide (and other brands)

For this joint venture, I helped articulate the combined messaging of two complex businesses and added value right away by rapidly creating content.

Following competitive analysis and sector research, I prepared questions and delivered brand discovery interviews with executives from both companies.

I then wrote a positioning statement, value proposition, key messages, elevator pitch, and tone of voice guide, which I used to write the Home, About, and Services pages copy.


  • eg technology: stakeholder interviews, messaging, and copy creation for 15 pages: Home, Expertise, and Sectors
  • PIDG: collaboration on brand positioning and messaging, including stakeholder interviews and some early-phase website copy

Extracting the right information and crafting messaging copy that efficiently drives content creation takes a unique skillset — executive teams need an external expert who understands business, technology, branding and content marketing.

Get in touch to discover my approach for connecting high-level branding with marketing output.


    Craig Blackburn

    Freelance B2B technology copywriter — helping tech marketers and agency account managers add value by seamlessly delivering exceptional copy



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