I helped this vendor attract new business in its professional services vertical as part of a fresh approach to its content marketing — which it still follows today.

This was the first asset I wrote for Unit4 over five years, during which I planned, wrote, and managed more than 50 blogs, 20 brochures, and 15 video scripts, as well as social banners, social copy, and infographics across four verticals (professional services, higher education, public services, and nonprofit).

• Breaking new ground — Professional services organizations industry focus

RELATED CONTENT:

• Brochures for two more verticals:
  • New game new rules — Higher education industry focus
  • A momentous opportunity — Nonprofit industry focus
• A couple of Turtls:
  • A unique partner experience
  • Digital enterprise strategies for people-led transformation
  • How to win the service game — Indicators of success in professional services
• Some videos (which play below the fold):
  • Emotional footprint of business software
  • Your partner in public sector excellence
  • Unit4 Partner Program — become an extension of a global ERP player
• And a few blogs:
  • The new student experience: your reputation in their hands
  • The software capabilities you need to thrive in the ever-changing nonprofit sector
  • The golden opportunity for public services amid a series of challenges
  • How ERP can deliver a modern customer experience

These assets show my expertise in working across different verticals, in varying content formats, for multiple campaigns. 

• Attachments: Unit4 industry focus - professional services organizations