James McCann-Ellerington

Senior Copywriter , Zinc Communications group Available for work

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With over 15 years of experience, I have a track record for delivering outstanding copy for a wide range of clients. I specialise in the technology sector and have written for brands across its spectrum. This includes large, multinational companies like VMware, Teradata, Medidata, Dataiku and many more, right through to scale-up companies. I also have a vast breadth of experience covering everything from; health, insurance, sustainability, HR, public sector and many more. Put simply, if you work in technology and have a writing requirement, I can help.

My skill set covers everything from web copy, press releases and long-form thought-leadership copywriting to owned content for blogs and social feeds. I produce reports, internal communications documents and other above-the-line media materials and award entries.

I have won multiple awards for my work and have been recognised by my peers as being one of the best independent comms consultants for the last three years. You can see examples of my work in my portfolio and I am more than happy to provide references, testimonials, or other examples on request.

I’m truly passionate about my work and am eager to deliver great work for great clients.


11a worbeck road
SE20 7SW



  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • B2B
  • B2C
  • Business, finance and law
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Winner: PRCA consultant of the year (2018)
Winner: PRCA consultant of the year (2019)
Mark of Excellence: CIPR independent practitioner of the year (2021)
Finalist: IPSE UK freelancer of the year (2018)
Finalist: The Majors freelance category (2019)
Finalist: The Majors PR category (2019)


VMware blog writing

I regularly write blogs for VMware that sit on its site. My brief covers; retail, defence, and healthcare while I am also the ...

Enate whitepapers

I have written multiple whitepapers for Enate, designed to target prospects in key financial sectors - everything from insurance ...

Dataiku global content

I am responsible for producing 3-4 pieces of content every month for Dataiku - one of the world's fastest-growing scale-up ...

ByBits UK launch report

I launched ByBits - a usage-based insurance engine - in the UK, in Q1 2020. Key to this was developing a whitepaper which was ...

Computing sponsored content

In November 2021 I was commissioned by ByBits to produce four articles for one of the UK's technology websites, Computing. The ...

Trulioo – Champions of Trust report

For Trulioo - the world's leading ID verification company - I recently wrote the report for its Champions of Trust campaign. This ...

Checkit thought-leadership

For the majority of 2021 I was retained as Checkit plc as its UK PR support. This involved writing (and placing) a number of ...

Thought leadership article: Dual-fuel tarrif

This is a comment piece that was placed in Insurtech Magazine from the founder of By Bits in response to the FCA changes relating ...

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