Best use of copy style/tone of voice, Transform Awards 2016
Marketing Week Mini MBA in Marketing (2016)
Linguistics & Spanish, University of Hertfordshire
I’m a co-founder of Writers. We help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across.
With 20 years' full-time writing experience, I'm pretty quick on the uptake, whatever the subject or comms objectives of the brief. I love breathing life into dry, dusty, or technical subjects, which may explain why I write a lot for technology companies, financial service providers, and professional services firms.
If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won an award for 'Best use of copy style/tone' for this lovely bunch of lawyers – http://www.carbonlawpartners.com. Take a look.
Brands I’ve worked with lately include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thomson Reuters, Vodafone and Worldpay.
I can adapt my writing to fit existing brand or style guidelines, or create a new tone of voice. I've done this for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London and Hotel du Vin. So they sound authentic – like the real them.
I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London.
I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing. This 12-week, CPD-accredited online course covers the same core marketing modules as leading MBA programmes.
The course was designed and taught by Professor Mark Ritson, award-winning columnist and Associate Professor of Marketing at Melbourne Business School. Widely acknowledged as one of the world's best marketing instructors. And I like to think some of his wisdom has rubbed off on me.