As well as being a freelance copywriter with nearly 30 years' experience (I'm not that old, I just started young), I'm also Content Director at Executive Influence (EI).
Our mission is simple: to help B2B brands win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in their leadership teams.
We do this by creating high-quality executive content that supports their strategic goals, inspires trust, establishes authority, and influences the decision-makers they want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business.
It’s how we helped one MD capture a £2m opportunity that led to a £20m one. It’s how we helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how we helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £150k of revenue (and counting).
If these aren't compelling reasons to invest in executive content, what are?
20 YEARS AT WRITERS
Before setting up Executive Influence, I co-founded Writers in 2001 to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across.
With 27 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms.
If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry accolades.
More importantly, I've had lots of clients say nice things about the words I've written for them (gushing testimonials available on request). Once, I even had a boardroom spontaneously applaud after reading my articulation of their brand (also available on request).
Brands I’ve worked with include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thales, Thomson Reuters, Triodos Bank, Vodafone and Worldpay.
I can also help brands articulate who they are, what they do, and why they're special by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation come through strongly in their comms.
I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London.
I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined.
Anyway, enough about me. Let's talk about you. How can I help?
Wherever words are needed
- Brochures and leaflets
- Content marketing
- Digital and SEO copywriting
- SaaS copywriting
- Tone of voice
- Training and Consultancy
- White Papers
- Business, finance and law
- Engineering and Manufacturing
- Healthcare and pharmaceuticals
- Public sector
- Science and Technology
- Sport, travel and leisure
Qualifications & AwardsD&AD Awards In-book (2004, 2007)
Best use of copy style/tone of voice, Transform Awards 2016
Marketing Week Mini MBA in Marketing
Linguistics & Spanish, University of Hertfordshire
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