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Matt Turner

Senior Copywriter , Executive Influence Available for work

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I'm the Content Director at Executive Influence (EI).

Our mission is simple: to help B2B brands win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in their leadership teams.

We do this by creating high-quality executive content that supports their strategic goals, inspires trust, establishes authority, and influences the decision-makers they want to reach. The result? More visibility, more connections, and more opportunities, and, ultimately, more business.

It’s how we helped one MD capture a £2m opportunity that led to a £20m one. It’s how we helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how we helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £100k of revenue (and counting).

If these aren't compelling reasons to invest in executive content, what are?


Before I set up Executive Influence, I co-founded Writers in 2001 to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across.

With 24 years' full-time writing experience, I'm pretty quick on the uptake, whatever the subject or comms objectives of the brief. I love breathing life into dry, dusty, or technical subjects, which may explain why I write a lot for technology companies, financial service providers, and professional services firms.

AWARDS
If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone', but more importantly I've had lots of clients say nice things about the words I've written for them. This, from a Head of Marketing at a global enterprise technology company, "I seriously am jealous of your ability to write. It is brilliant. Right on the money!". And this from a global law firm, "James and I are both really taken with what you’ve achieved with the script". And once I had a boardroom spontaneously applaud how I'd articulated their brand.

Brands I’ve worked with include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thales, Thomson Reuters, Triodos Bank, Vodafone and Worldpay.

BRANDING
I can adapt my writing to fit existing brand or style guidelines, or create a new tone of voice. I've done this for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London and Hotel du Vin. So they sound authentic – like the real them.

PROJECT MANAGEMENT
I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London.

QUALIFICATIONS
I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing designed and taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes.

Contact

115 Chapel Road
Abergavenny
NP7 7BL

WFH: 07855 487 449
07855 487449
    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
    Specialisms
  • B2B
  • Business, finance and law
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
D&AD Awards In-book (2004)

Best use of copy style/tone of voice, Transform Awards 2016

Marketing Week Mini MBA in Marketing

Linguistics & Spanish, University of Hertfordshire

Portfolio

Carbon Law Partners

Award-winning brand articulation, tone of voice and website copy for a new type of law firm. I jointly ran a workshop with ...

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