Matt Turner

Senior Copywriter , Writers  

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I’m a co-founder of Writers. We help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across.

With 24 years' full-time writing experience, I'm pretty quick on the uptake, whatever the subject or comms objectives of the brief. I love breathing life into dry, dusty, or technical subjects, which may explain why I write a lot for technology companies, financial service providers, and professional services firms.

If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone', but more importantly I've had lots of clients say nice things about the words I've written for them. This, from a Head of Marketing at a global enterprise technology company, "I seriously am jealous of your ability to write. It is brilliant. Right on the money!". And this from a global law firm, "James and I are both really taken with what you’ve achieved with the script". And once I had a boardroom spontaneously applaud how I'd articulated their brand.

Brands I’ve worked with lately include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thomson Reuters, Triodos Bank, Vodafone and Worldpay.

I can adapt my writing to fit existing brand or style guidelines, or create a new tone of voice. I've done this for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London and Hotel du Vin. So they sound authentic – like the real them.

I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London.

I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing. This 12-week, CPD-accredited online course – designed and taught by industry firebrand, Professor Mark Ritson – covers the same core marketing modules as leading MBA programmes. I like to think some of his wisdom has rubbed off on me.


9-10 King Street

0845 130 2661
07855 487449
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Science and Technology
Qualifications & Awards
D&AD Awards In-book (2004)

Best use of copy style/tone of voice, Transform Awards 2016

Marketing Week Mini MBA in Marketing (2016)

Linguistics & Spanish, University of Hertfordshire


Carbon Law Partners

Award-winning brand articulation, tone of voice and website copy for a new type of law firm. I jointly ran a workshop with ...

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