ed prichard

Senior Copywriter , Strategic Copywriter, Brand and Design Writer Available for work

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I'm a freelance copywriter, strategic brand writer and creative director. I work with clients to find the right words and ideas to express their brand strategy and make their brands sing. 

I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count.

I'm a good listener and quick to understand your business, brand and tone of voice issues. I take that understanding and find ways to help you tell persuasive, memorable stories about your brand.

COPYWRITING & BRAND WRITING – everything I do is focused on words. Over the years, I've written millions of words for hundreds of brands. I'm a digital native who understands how to communicate in any medium – from brief to concept and execution.

TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for four years and I'm skilled in finding and executing the perfect tone for all kinds of brands.

I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every sort of client in between. It's quite likely I'll have worked with a brand that faces similar challenges to yours.

If you'd like to discuss a project and how I might help you, please get in touch.

Recent projects include:

Tone of Voice and messaging development for an Employer of Record
Tone of Voice development for the world's leading single malt whisky
Tone of Voice for the London hub of international PR and communications agency
Tone of Voice and positioning development for a multi-sensory agency
Brand positioning, strategic &conceptual development for an insurance start-up
Brand naming for luxury sports car brand
Developing vision and purpose statements for an innovation foundation
Copywriting for that Swedish furniture store
Copywriting 2019's annual report for RNIB
Copywriting a brochure for the Department of International Trade
Copywriting website and brochures for and high-end Italian kitchen appliance company

"Ed has a rare talent with words. His passion for elegant discourse comes across throughout: from a simple conversation to any piece of written content he produces. Add to that solid business know-how and heaps of experience and you get a strategic partner who always brings sparks to the project." - Bogdan Cristea – Brand Strategist and Founder, Barebone London






  • Advertisements
  • Brochures and Leaflets
  • Copy-editing
  • Digital and SEO Copywriting
  • Tone of Voice
  • Training and Consultancy
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Fashion
  • Lifestyle
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
Over 30 industry awards including Campaign, Cannes Lions, in-book at D&AD, DMA, Caples, ISP and MCCA. I was invited to speak at Cannes Direct to an audience of 500 people.

2019 - Drum Digital Awards - Winner, Writing for Design, 26 Armistice 100 Days.
2019 - D&AD - Nominated, Writing for Design, 26 Armistice 100 Days.

Created and ran the DMA's 'Sharpen Up' copywriting workshop for 10 years. I've also run creative workshops for D&AD, as well as writing and brand workshops for clients.

Board Member of - promoting a love of words in business and life.
My work has appeared in 26 Steps and 26 Prints projects - Highly Commended Project Writer 2017 for 26 Prints.Project team member, editor and contributor to the 26 Armistice Project - shortlisted for D&AD 2019

Faber First Novel Course.

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