Ed Prichard

Strategic Copywriter | Brand Writing | Tone of Voice | Brand Strategy | Available for work

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Working with you to find the right words and ideas to make your brand sing.

I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count.

If you'd like to discuss a project and how I might help you, please get in touch.

I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand.

COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution.

TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries.

BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy.
You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph.

I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges.

If you'd like to discuss a project and how I might help you, please get in touch.

Recent projects include:

• Tone of Voice guides for Renishaw (international engineering group)
• Brand Naming and Tone of Voice for Rova, a dog food supplement brand
• Brand naming for Liberty Steel
• Copywriting for F1 recruitment
• Tone of Voice guides and training for Roxhill Media
• Brand tone of voice and copywriting for Jabra headphones and speakers
• Brand naming for Sayara International (NGO)
• Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed
• Campaign copywriting for Ordnance Survey Leisure
• Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary
• Brand voice development, brand writing and web copywriting for Oyster Yachts
• Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand
• Tone of Voice development for Glenfiddich, the world's leading single malt whisky
• Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton
• Tone of Voice and positioning development for multi-sensory agency Condiment Junkie
• Brand naming and tone of voice for Shake Climate Change
• Developing vision and purpose statements for an innovation foundation Nesta
• Developing Tone of Voice guidelines and copywriting annual reports for RNIB
• Copywriting website and brochures for Italian kitchen appliance company Bertazzoni

"Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage






  • Advertisements
  • Brochures and leaflets
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Engineering and Manufacturing
  • Fashion
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Over 30 industry awards including Campaign, Cannes Lions, in-book at D&AD, DMA, Caples, ISP and MCCA. I was invited to speak at Cannes Direct on Word of Mouth marketing to an audience of 500 people.

2019 - Drum Digital Awards - Winner, Writing for Design, 26 Armistice 100 Days.
2019 - D&AD - Nominated, Writing for Design, 26 Armistice 100 Days.

Created and ran the DMA's 'Sharpen Up' copywriting workshop for 10 years. I've also run creative workshops for D&AD, as well as writing and brand workshops for clients.

Board Member of - promoting a love of words in business and life.

My work has appeared in 26 Steps and 26 Prints projects - Highly Commended Project Writer 2017 for 26 Prints.Project team member, editor and contributor to the 26 Armistice Project - shortlisted for D&AD 2019

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