I'm a freelance copywriter, strategic brand writer and creative director. I work with clients to find the right words and ideas to express their brand strategy and make their brands sing.
I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count.
I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand.
COPYWRITING & BRAND WRITING – everything I do is focused on words. Over the years, I've written millions of words for hundreds of brands. I'm a digital native who understands how to communicate in any medium – from brief to concept and execution.
TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for four years and I'm skilled in finding and executing the perfect tone for all kinds of brands.
BRAND STRATEGY & BRAND NAMING - I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. My approach to brand naming is simple and objective, using a tried and trusted approach that takes the potentially crippling subjectivity out of the process. And I create detailed, useful and usable guidelines bring everything together, making implementation simple. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns.
I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every sort of client in between. It's quite likely I'll have worked with a brand that faces similar challenges to yours.
If you'd like to discuss a project and how I might help you, please get in touch.
Recent projects include:
Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed
Brand Tone of Voice for Rio Tinto - one of the world's largest metal mining companies
Brand voice development, brand writing and web copywriting for Oyster Yachts
Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure
Tone of voice development and guidelines for HMRC
Brand naming and scripts for McLaren car launch
Tone of Voice development for Glenfiddich, the world's leading single malt whisky
Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton
Tone of Voice and positioning development for multi-sensory agency Condiment Junkie
Brand naming and tone of voice for Shake Climate Change
Developing vision and purpose statements for an innovation foundation Nesta
Copywriting for that Swedish furniture store
Developing Tone of Voice guidelines and copywriting annual reports for RNIB
Copywriting website and brochures for Italian kitchen appliance company Bertazzoni
"Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage
- Brochures and leaflets
- Content strategy
- Digital and SEO copywriting
- Tone of voice
- Training and Consultancy
- Business, finance and law
- Property and interiors
- Public sector
- Sport, travel and leisure
Qualifications & AwardsOver 30 industry awards including Campaign, Cannes Lions, in-book at D&AD, DMA, Caples, ISP and MCCA. I was invited to speak at Cannes Direct on Word of Mouth marketing to an audience of 500 people.
2019 - Drum Digital Awards - Winner, Writing for Design, 26 Armistice 100 Days.
2019 - D&AD - Nominated, Writing for Design, 26 Armistice 100 Days.
Created and ran the DMA's 'Sharpen Up' copywriting workshop for 10 years. I've also run creative workshops for D&AD, as well as writing and brand workshops for all sorts of clients.
Board Member of 26.org.uk - promoting a love of words in business and life.
My work has appeared in 26 Steps and 26 Prints projects - Highly Commended Project Writer 2017 for 26 Prints.Project team member, editor and contributor to the 26 Armistice Project - shortlisted for D&AD 2019
Faber First Novel Course.
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