Lewis Folkard

A stranger on Gumtree gave me the secret to selling anything. Sounds wild, I know. But it happened. Let me tell you the story...

I've written funnels overlooking the Indian Ocean. Taken sales calls at sunrise in the Atacama Desert. And I’m fairly sure I had the idea for a sales page in the back of a pickup truck in Laos…

​Copywriting has taken me all over the world.

But it was a conversation in an empty North London cafe that changed my career forever.

​…a conversation that’s since helped generate millions in additional revenue for businesses across Europe.

​Businesses, possibly, just like yours.

Now, you might be wondering how one conversation can have such an impact. Well…

​Sat opposite me was a man I’d just met. He’d listed 39 advertising annuals on Gumtree that I was interested in. And to save on delivery, I decided to drive across the country and pick them up.

He handed them over. And we got chatting. I told him I’d studied materials engineering, quit my job, and was now a few years into copywriting, struggling to make a name for myself.

It turns out he was a copywriter too. One who’d helped build some of today’s biggest brands. And the annuals I’d just collected spanned his entire career. His work, which I’d later discover, was inside them.

He invited me for lunch to look over the ads, and ended up giving me a piece of advice that changed everything…

"It’s your engineering background," he said.

He continued. “I mean, look at the ads in these annuals… I see one thing… the design, the colour, the use of language. But with your background, you see them in a completely different way… you’re talking about microstructures and behaviour patterns. I would have never thought of that.”

"That's your edge.”

He was right — I realised I see ads differently to other writers. I find underlying principles, psychological patterns and persuasion mechanics that only few spot.

That’s why I’ve since helped generate millions for my clients across Europe — tech companies in Estonia, marketing agencies in Ireland, cinemas, growth consultants, health supplements, even fidget toy designers.

And I’m confident that whatever your business sells, I can help you too.


“Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. Highly recommended.”
-- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy

“The response has been absolutely fantastic (one lead even phoned me!). It was a real pleasure to work with such a pro.”
– Stephen Kilcoyne, Founder of Woosh Marketing

“Nobody understood our brand and our audience the way Lewis did. We’re getting exactly the results we hoped for.”
–Aliss Oxley, General Manager of Five Create (MetMo)

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