Hannah Layford Firescu FCIPR Chart.PR

Layford Creative Available for work

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Copy, PR + content strategy for stylish and responsible consumer brands. The brands I work with champion sustainability, care deeply about the materials they use and the quality of their products. I help them create captivating brand narratives and tell compelling stories that connect with their ideal customers. My award-winning work spans fashion, interiors, beauty, lifestyle, premium alcohol, travel & luxury automotive.

    Skills
  • Advertisements
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
    Specialisms
  • B2C
  • Beauty
  • Brand Naming
  • Consumer goods
  • Fashion
  • Lifestyle
  • Sport, travel and leisure
Qualifications & Awards
CIPR Fellow
Chartered PR Practitioner
Millin Charity Trustee
Assistant Professor (Practice) in Visual Communication + Digital Cultures, Northumbria University
Associate Lecturer in Communication and PR, Newcastle University

Former CIPR North East Chair
CIPR NE Independent Practitioner of the Year 2023

Shortlisted CIPR PRide Awards 2023
- Best Longterm Client Care
- Best Low Budget Campaign

Communication Studies MRes October, 2022
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