Laura Glover

Senior Copywriter , TMCM Copywriting | Freelance Creative Copywriter Available for work

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I set up Town Mouse Country Mouse (TMCM) in 2010 with one goal in mind – use my copywriting expertise to create the very best work, wherever that may be.

Working remotely from the TMCM office in Oxfordshire, I provide a voice to both international brands and local independent businesses.

I’m happiest with pens and post-its, keyboards and coffee mugs, writing clear and simple words that really make a difference to all my clients’ businesses.

This win-win way of writing is really paying off. My clients appreciate my smart ideas, and carefully crafted writing. And I’ve never enjoyed working more.

So whether you’re producing a new brochure, updating your website, require a tone of voice or need help with blog posts and tweets, I can help on one-off projects or provide a monthly input.

Intrigued? Take a look at my website –


OX11 7JZ




  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
First class degree in Advertising


instax UK – Website and Tone of Voice

Make the copy on the new UK instax website informal and conversational, as though you’re talking to your best friend.

Caternet – Website and Tone of Voice

Develop a simple, jargon free tone of voice for a successful hospitality purchasing software’s new website.

Virgin Atlantic – B2C Emails & Direct Mail

Creating fun and upbeat monthly emails, and luxury DMs to engage with the Virgin Atlantic’s Flying club audience.

Sony Wearable Walkman Launch

Asked to launch the new Sony WALKMAN MP3 Player, our ‘Ready to wear’ concept worked across press, outdoor, POS and DM.

Yum Junkie – Tone of Voice and Website

Yum Junkie wanted a new tone of voice to get customers, old and new, excited about their new menus.

V.Good Vitamins – Website and Tone of Voice

Show how the V.Good brand not only offers simplicity but is extremely beneficial for supporting health and wellbeing.

Clownfish Events – Blog Posts and Product ...

Write blog posts and product descriptors perfect for SEO and enticing new customers through the Clownfish doors.

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