Thora Fitzpatrick
ProContact me for high-converting content that's packed with personality. You won't get jargon or generic filler words, just straightforward copy that makes it crystal- clear how your products solve your customers' problems - without wasting their time.
About
Expert copywriter with in-depth knowledge of emerging technologies including AI.
Why work with me?
I've spent the last 14 years working with top brands, agencies, and startups, communicating complex concepts into clear, engaging, and converting content.
My aim: To widen my clients' brand reach and encourage their prospective customers to take positive actions.
HUMAN COPYWRITER AND AI : The best of both worlds
Unlike many others I've been a keen advocate for AI for a long time. I've completed courses and written about AI at length. I decided early on to make AI my friend rather than my foe - and I've discovered that it's a fantastic tool that can help with brainstorming, SEO and frameworking. All of which saves valuable time - time that can be used to perfect the writing.
Because, without an exceptional human copywriter in charge there's no magic.
My experience, knowlege, empathy and passion are integral to creating real connection with readers. Balancing AI with human copywriting is the secret sauce.
Disclaimer: All of my work is 100% human generated unless stated otherwise.
Expert researcher for thought-leadership pieces
There's only one way to stand out in a sea of generic, AI-produced content: To create unique, in-depth industry pieces that will establish you as a TRUSTWORTHY brand.
With my background in academia and extensive knowledge of a diverse number of subject areas I'm the ideal writer for your long-form, involved, technical content.
I'll grab your potential customers' attention and give them reasons to book that demo, enquire, or buy from you.
CLIENTS
SaaS companies in finance, logistics, transport, digital marketing, promotions, hospitality, accounting, project management and e-commerce.
And many others - reach out to me and I'll provide you with examples relevant to your industry.
AGENCY COPYWRITER
As well as working directly with clients, I partner with digital marketing agencies and I've been a key contributor to large-scale writing projects for many high profile B2B and B2C clients from Expedia to Johnson & Johnson.
Your PARTNER in Content Creation
As well as writing, I'm experienced in content strategy and brief creation - and comfortable leading client-facing meetings.
Seamless collaboration
No matter where you're located we can get together at times that suit you - either online or - wherever possible - face-to-face.
Accredited AI Practitioner
I'm a "creative copywriter" at heart, and it's what I love doing.
However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by the latest agents.
What I Offer
Competitive pricing; adaptable workloads to suit your business needs; swift turnarounds wherever possible; SEO-optimised content; comprehensive content management support; adept research and interviewing skills; AI content expertise.
Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more.
Client Testimonials
Here's what some of my clients have to say:
"A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth)
"I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley ( Head of Brand, Northern Railway Arriva)
See My Work
Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights.
Exclusive Samples
Some of my content is 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line.
Let's Connect
For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk.
Thank You for Your Interest
If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊
Portfolio
Long form post for a leading logistics software company
Long Form Post on Sustainability in Logistics Industry
White paper for Pharmaceutical Company
Industry post for Firebrand Training (BPP)
One of many weekly posts on the IT industry for Firebrand Training (BPP)
Industry post for GoCardless
Blog post on Embedded Finance for GoCardless
Industry post for Get Clayton
Blog post "Are Developers Really in Charge of Security?"
Landing page for BMI The Priory Hospital (Circle Group)
One of a series of long form landing pages based on interviews I carried out with the group's senior consultants.
Landing page for BMI The Priory Hospital (Circle Group)
Drum "Best in Search" award-winning page, one of a series of landing pages for largest private hospital group in the UK, based on interviews with senior…
Email campaign for Northern Railway (Arriva)
introduction to one of six email campaigns for Northern by Arriva
Landing page for Northern Railway (Arriva)
Part of a large-scale project of over 50 landing pages for Northern by Arriva
Case study for myHermes UK
A case study for myHermes UK for client Raquetworld
