David Ryan

B2B Copywriter | Websites | Case Studies | White Papers | Ghostwriter | SaaS | Fintech | Travel | Entertainment Available for work

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Here’s my key selling point. My bread-and-butter skillset.

I like talking to people. No jargon, no waffle – just honest-to-goodness conversations about what you have to offer your client base.

It’s an invaluable skill. Because if we can convey how beneficial – even transformative – your product or service is, in plain English that packs a punch, you’re on to a winner.

Here’s the issue for you, though. Few people can write that adeptly. There’s a knack to turning industry spiel into lively, sparkling copy.

See, I’m terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty.

I am, however, pretty darn good at expressing myself.

Give me complex information and I’ll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if we’re feeling ambitious.

Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product.

With a reporter’s doggedness, I’ll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, I’ll even throw in some well-placed jokes if you like.

If you’re a SaaS business or fintech firm that’s reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then I’m ideal.

The strange part is, I’m a physics graduate.

Half of me’s precise and analytical, so I’m a diligent, methodical researcher with an eye for detail. Oh, and an information sponge.

The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose.

Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about!

Because who wants to trudge through boring content from a wordsmith with a “that’ll do” attitude?

As a writer and editor, I’ve been intimately acquainted with brevity, clarity and accuracy for three decades now.

A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasn’t writing features, I was rewriting our international correspondents’ articles in colloquial English.

More recently, I’ve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC!

So, what are you waiting for? Let’s yack!


Co Durham

07741 856995



  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • PR and Journalism
  • Tone of voice
  • White Papers
  • B2B
  • Business, finance and law
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Diploma in copywriting, College of Media and Publishing, distinction (2019)

Newsquest (Essex) feature writer of the year (1998)

BT Merit Award as one of the four best candidates in the UK to pass the National Council for the Training of Journalists' senior reporter exams (1994)

Darlington & Stockton Times Award for the year's best journalism student at Darlington College Technology (1992)

BSc in physics (1990)


Bureau Arcturus website

From scratch, I overhauled the website of interior designer and property expert Natalia Barbour.

Caremark report

A report on Caremark franchises, which look after people in their own homes.

Zoldy website

In plain, punchy English, I rewrote a Spanish client's website to explain the benefits of his conflict-resolution app.

Platinum Property Partners supplement

A 20-page Elite Franchise publication, including three case studies, an interview with the CEO and advice on property investment.

Inner City Digital, Middlesbrough

This web-design firm hired me to rewrite its website in 2019. You can read the delighted testimonial on my own site.

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