PRO

Iain Aitch

Senior Copywriter , Senior copywriter & ideas consultant Available for work

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Copywriter, author, content manager, disruptive consultant and journalist with over 20 years of experience as a professional writer. I believe I am one of the best at what I do in the UK.

I have written for clients such as Channel 4, Transport for London, Borkowski.do, Edenspiekermann, Red Bull, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Hays, LastMinute.com, Vivienne Westwood and HSBC.

I write to a very high standard and my work on architecture, building, construction, youth subcultures, fashion, the arts and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients.

My copywriting and consultancy work has a dedicated website at thisidea.co.uk.

I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, charity campaigns and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business.

I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies.

My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects.

Contact

London

Website

Social

    Skills
  • Advertisements
  • Brochures and Leaflets
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Product Descriptions
  • Tone of Voice
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Education
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Three times article of the year in the Guardian.

Nominated European Internet Journalist of the Year and Travel Writer of the Year.

Most clicked stories in history of Arts and Humanities Research Council website.

Described by PR Week as "Fast, funny and quick off the mark".

Portfolio

Danny MacAskill – Red Bull storytelling

Creation of a story around cyclist Danny MacAskill, who is one of the major sportsmen sponsored by Red Bull. The copy was drawn ...

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