Mel Henson

Words that Sell Available for work

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Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years.

In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites.

Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum.

For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise.

If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.


1101 Java House
London City Island
E14 0LG

+44 (0) 20 8938 3238
+44 (0) 7946474110
  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • B2B
  • B2C
  • Beauty
  • Consumer goods
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Sport, travel and leisure
Qualifications & Awards
2015 Which Test Won Gold Award for best performing product page (Cox & Cox)

2014 Finalist in Ecommerce Excellence Awards for Best Website Relaunch (Interflora - Flying Flowers)

2014 Which Test Won Gold Award for best performing home page (Northern Parrots)

ECMOD 'Best Catalogue' Awards - Muddy Puddles, Lyco and Stocksigns catalogues.

Qualifications: CAM Diploma (Communications, Advertising & Marketing Education Foundation)

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