Hi, I'm Lucy 👋 Having walked in your shoes as a senior in-house B2B marketer for over 18 years, I understand the challenges you're likely to be facing with your content marketing. - Perhaps your current marketing messaging isn’t landing with your target audience? - Your lead quality is poor or you're struggling to hit revenue targets because you’re unable to simplify your customers’ buying journey and shorten painfully long sales cycles? - Or is it simply the case that your content has got left behind, managed down amongst the myriad of other priorities you have? - And maybe you just lack the internal resources to deliver your content marketing effectively? That's where I come in. I offer my many years of strategic content marketing experience to help busy B2B Service and SaaS marketers and business owners, who lack the time or in-house team to deliver purposeful content marketing themselves. When as much as 95% of your market isn't ready to buy, and you've got no choice but to play the long game, the power of purposeful content marketing comes into its own. I'm here to help your brand become your audience's favourite and be seen as a trusted authority in your industry. By delivering strategic content that adds consistent value, I will keep your target buyers coming back again and again, until the time is right, and they are ready to raise their hand as a high intent lead.

As well as being an independent senior copywriter with nearly 30 years' experience (I started young), I'm also Content Director at Executive Influence. My mission is simple: to help your B2B brand win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in your leadership teams. This I do by creating high-quality executive content that supports your strategic goals, inspires trust, establishes authority, and influences the decision-makers you want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how I helped one MD capture a £2m opportunity that led to a £20m one. It’s how I helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how I helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £200k of revenue (and counting). If these aren't compelling reasons to invest in your executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001. Our mission: to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 30 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If they're important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry gongs. More importantly, I've had lots of clients say nice things about my work (testimonials available on request). Once, a boardroom spontaneously applauded after reading my articulation of their brand (also available on request). Brands I’ve worked with are many, but here are a few of my faves: Aldi, American Airlines, Astra Zeneca, Bacardi, Barclays, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, Lloyds Bank, MasterCard, Mercedes, Nationwide, NIG, Reckitt Benckiser, Renishaw, Reuters News Agency, Rolls-Royce, SKY, Thales in the UK, Thomson Reuters, Triodos Bank, UEFA, Universities of Aberdeen, Bristol, Bradford, Glasgow and Greenwich, Vodafone, Worldpay and Zurich. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special. I do this by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation cut through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?

Engage, persuade & convert your audience with expertly written social ads, landing pages, micro copy and emails. I specialise in digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Regulatory & Compliance Marketing Copywriter | Healthcare & Pharma Copywriter | Healthcare Copywriter | Pharma Copywriter | Digital Marketing | UX Copywriting | ABPI Compliance | Direct Response Copywriting | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser

I've been in the field of content for over 20 years now. It’s a long time… I began my career working in public sector marketing roles before making the shift into B2B-focused content marketing. Having worked in several private sector organisations and digital agencies since then, I’ve chosen to specialise in content and social. And now? I’m freelancing full-time — supporting SaaS, financial services, and telecoms brands with their content and social media.

Looking for engaging and persuasive copy? I combine a passion for words and storytelling with a stellar commercial and technical background. I create copy that is clear, concise and compelling. Copy that fits with your brand and tone of voice. And communicates the messages your audience needs to hear. From website content to board reports; product descriptions to ski blogs - anything that involves the written word makes me happy. What services do I offer? Digital Copywriting - home pages, landing pages, product and service pages, blog content Print Copywriting - brochures, board reporting, research, long-form and short-form copy Copyediting - proofreading for grammar, spelling and syntax; optimisation of flow, pace and sense; consistency and tone of voice check; adherence to style guide; rewriting 
 Why try me? Clients say they like working with me because I get their business, I get their customers, and I never miss a deadline. I listen to my clients. I write copy that engages customers and draws in prospects. And I’m friendly and easy to work with. I come with a wealth of experience across food, lifestyle, professional services and tech. And I offer fair rates and flexible ways of working. Get in touch to see how I can help.

Hi, I'm Melissa, an independent copywriter and screenwriter/director. Here's what I can do for you - Copywriting For Brands: Expert script copywriting for radio, video, and TV. I can help you with commercials, product promos, corporate videos, explainer videos, & more. I also offer a wide range of other copywriting services to suit your business needs, including product descriptions, tone of voice guidelines, ghostwriting, web and blog content, email marketing, and social media posts. What you get from me: -Great communication and a quick email response time. -A fixed price per project and my terms of service, with no hidden charges. -Creative and original writing in keeping with your brand’s tone of voice and maximized for search engine optimization. -Flexible delivery times while managing a high volume of work to match your schedule. -Fast turnover of work, never compromising on quality. What they say about me: 'An exceptional delivery that shows true storytelling expertise and care for the craft. Honoured to have the opportunity to work with Melissa on these projects!' - maritimecontent 'Quality work for a video commercial, no revisions needed. Absolutely satisfied with the result. Would definitely utilize her services in the future in other projects as well. I also like her attention to detail which is so rare these days.' - oneyoultd 'I had a 5-star experience working with this creative artist. She asked great questions to get more information about the project and then delivered exactly what I needed. I will definitely use her again.' - ellenrager I'm available on an ad-hoc, retainer, or part-time basis. Please DM or email me at melissa.danzieri@gmail.com to discuss working together.

Since 2010, I've been helping clients of all sizes exceed expectations; Scaling up and reaching new customers, transforming how they sound to their audience, while challenging and changing minds along the way. I’ve stayed focussed as an INSTAX Fujifilm partner for eight snap-happy years Developed refreshingly simple brand language for Leave Dates Brought Lyons Coffee into the 21st Century Baked-in some seriously sticky Krispy Kreme copy delights Made an excellent impression on IBM (improving reach from 5,000 to over 100,000 impressions) Pulled off SPOKE London’s famous idiosyncratic style across 150 emails Rode alongside Dreamland Margate on the crest of their fun-filled nostalgia wave And gone full ‘blockbuster’ for cinematic design company Blind Ltd’s tone of voice. Today, you’ll find me in the TMCM Dorset office, chewing pens and crafting words for big global brands and local independent businesses. Whether you’re town or country, corporate or start-up, I’d love to see if I can make a difference. Drop me a line today!

"We are delighted with the results, and it has brought us extra business... I would highly recommend Crown Copywriting to anyone." Ian Southwell | Lead for Marketing and Innovation | The Colleges' Partnership "If you want great writing at an affordable price, go for Crown Copywriting." Tony Walker | Owner | Rockmount Hotel "Oliver's copywriting was not only thoughtful, insightful, professional and engaging, but his communication and stakeholder management were brilliant." Tommy Router | Senior Marketing Consultant | Good Growth -- When you hire Crown Copywriting, you work directly with me, Oliver Petts. I’m highly trained in copywriting and SEO content writing by some of the UK’s leading digital marketing institutes, with a background in teaching English as a foreign language. That means I not only help you make more sales, attract more customers and rank higher on search engines, but also make sure you look professional, reliable and welcoming while you do it. My services include:      • SEO web copy      • Blogs and articles      • Brochures      • Business case studies      • Editorial and PR      • Product descriptions      • Proofreading and copyediting I follow all briefs carefully and submit persuasive, engaging writing in excellent time. That makes it easy for you to reach your goals without worry. I also stay on top of copywriting, content writing and SEO trends with books, articles, podcasts and online courses. As a result, your copy always includes tested and proven techniques to make your brand irresistible. Since opening Crown Copywriting in 2020, I’ve enjoyed supporting businesses in a wide range of markets. Some of my favourite projects allowed me to:      • Boost organic traffic and conversions with product blogs for an online gaming retailer      • Bring in new clients with a tasteful brochure for an apprenticeship training provider      • Establish brand leadership with articles for a business management consultancy      • Write informative websites for hospitality, ecommerce, mental health and the NHS Although my truest passion is promoting education, I’m skilled in sales writing for any audience. I’m also the ideal choice for industries related to my hobbies, such as:      • Fitness, health and bodybuilding      • Psychology and mental health      • Manga and animation      • Video gaming      • Tabletop strategy gaming To learn more about Crown Copywriting, please visit www.crowncopywriting.co.uk. You can also watch one of my presentations to experience the expertise I bring to your business first-hand. Or if you’re ready for your next project to become your next success story, please contact me right away.

You'll marvel at me beating deadlines like the monsters they are. 20+ years experience as a journalist and copywriter, doing bits for some of the best publications on the planet and all sorts for both billion dollar brands and micro businesses. Want to follow the ups and downs of a jobbing writer? Pitching the World is the place to be. www.pitchingtheworld.com

Specialise in website copy and restaurant menu writing and optimisation. Get in touch for a free quick chat. Web copy I don't have a niche as such. What is more important to me is whether I think we can work well together. I've helped several lifestyle and executive coaches, a milliner, a Japanese knotweed eradicator, a pension fund provider and a restaurant chain in Texas. Menu writing I love the whole restaurant business. I've set up and run three catering businesses. It's a tough time out there, so let's get your menu working its socks off.

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector. I’m a specialist property and interiors copywriter creating copy for websites, brochures and blogs. Let me help you strengthen your connection with your customers, build brand authority and drive sales. With more than 20 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. I can create accessible, engaging copy that will resonate with your customers. My niche lies in the field of property and interiors, so most of my clients lie within these sectors. As a property copywriter, I write brochures for house builders, for example, and as an interiors copywriter I create blogs, web copy and product descriptions for interiors brands. I relish the chance to take on any topic and effectively communicate your company's message. The end result? Copy which will attract and retain new customers for your business or product. My professional writing services include: * Blogs * Website copy * Product descriptions * Press releases * Testimonials * Articles * Case studies * Social media posts * Tone of Voice Guidelines I’d love to hear more about your project. Do drop me a line to see how I could help. I'm based near Peterborough but work with both national and international clients via video call, phone and email.