UK Copywriters Directory

  • PRO
    I am a freelance editor and writer based in Bolton, UK. I specialise in writing about aerospace in all its forms. I won the Best Rotorcraft Submission at the 2021 Aerospace Media Awards. My clients include AIR International, Aviation News and Airports International magazines, and I've written about numerous aspects of the aerospace industry. In 2023 I edited 21st Century Airliners magazine. I'm available for all writing projects, from producing long-form features to blogs, web copy, press releases, brochures and advertorials. I have experience working on content for magazines, websites, agencies, events and individuals. Key skills: • Content creation • Editing • Communication • Able to work on own initiative • Teamwork and organisation • Meeting deadlines • Creative flair • Research

  • PRO
    Need copy for your website, blog or marketing material that will help your brand to stand out and get your business the attention it deserves? Let me help. Anyone can write, but it takes an experienced copywriter to craft together words that demand attention and get results. I write copy for websites, promotional material, sales emails, social media posts, newsletters and more for brands of all shapes and sizes. EVERY BRAND IS UNIQUE There's no one size fits all strategy. I take the time to learn about your brand. I get to know its personality, identify what makes it different and then write engaging copy that will get you noticed. THE STRUGGLE IS REAL I understand the struggle to regularly write great copy and content for your brand. So I work with businesses that simply do not have the time or skills to do it. I write attention grabbing copy that will get them noticed, and I’d LOVE to help you too. Let’s connect. Get in touch today.

  • PRO
    If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not me. I’m the next one down. Jo Watson - copywriter, trainer & mentor hired by people who want personality in their project. I'm also a columnist for Freelancer Magazine, and thanks to the good people at Fisher King Publishing, I'm also a published author. My book is called TOT ANALYSIS: Why Running Your Business is Child's Play. It's on shelves in shops. Under Business, Parenting, and Humour. Yes, really. I'm coming for you, other Jo Watson. I write, edit & create copy for anyone who has humour, decency & cash, but the service that my clients love most is my Sorted in 60® one-to-one offering. The logo is on my banner, and I bang on about it regularly in my posts. Feel free to check out my ®s as well as my rave reviews. Sorted in 60® sessions are bespoke to the needs of the savvy business owner, the conscientious career climber, or the one-man-band on a mission to do something brilliant. They're creative, collaborative, and truly transformational, and whatever you want from your copy, content, messaging, branding or comms, that’s exactly what we’ll work on together. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. The cost? £305. At this point, you feel like you know me, love me, and are dying to work with me. But this is modern-day business, so I know what you're thinking: "Jo, what's your WHY in business?" Family? Abundance? Making a positive contribution? No. I'm exceptionally arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me. I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and often make inappropriate jokes. In fact, it's one of many reasons I “left a stable career in teaching” (cheers, Mum). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote*. Look out for those in your first draft. I make tea with the milk in first. Bring the hate. If you're still here but you're not smiling/ nodding along/ inhaling a breath of fresh air, don't DM me, because I'm not your girl. Otherwise, DM me, Sugar Tits. And yes, I CAN write you a beautiful bio as brilliant as this one. I won't call anyone Sugar Tits unless you absolutely want me to, though. *Step aside, homeschool... there's a new sheriff in town.

  • PRO
    Copywriter and content strategist helping B2B businesses attract, engage and retain customers. I work with agencies, startups and B2B businesses of all sizes that want to take a strategic, conversion-focused approach to their messaging and content marketing. I can help with: - Web copy - Case studies - Blogs - Ebooks - White papers - Email copy - Content strategy

  • PRO
    I write sassy, personality-packed content for businesses who want to stand out among a sea of AI-generated blandness. My trumpet-blowing words help you – yes, you! – attract raving fans and sell your stuff! Hit me up for web content, case studies, sales pages, newsletters, blogs, awards applications, articles.

  • PRO
    Hi! I’m Jo, an experienced copy and content writer specialising in creating web copy, blogs, social media posts and emails for mums in business. I don't want to show my age, but I launched my writing career in the same year Steve Jobs launched the first iPhone! During that time, I’ve written and edited all sorts of content - from interviews with key stakeholders in the health and safety industry, to product descriptions for an adult toy website, and everything in between. As a parent, I know that some jobs always fall down the list of priorities because the kids come first. If refreshing your social media content or writing a regular blog have fallen down your to-do list - I can help. My freelance writing business, the Grammar Mamma, is all about helping fellow mums in business with their content writing needs. I've also worked with some big-name brands in the parenting sector - creating product descriptions, social media content and blog posts. When I'm not writing or reasoning with a toddler about why she can't wear wellies to bed, I enjoy eating out and I play cribbage in a local league. You can check out examples of my work in my online portfolio:

  • PRO
    Freelance writer, copyeditor, and proofreader for the arts and creative industries. I also work as a poet and creative practitioner, based in Winchester, UK.

  • PRO
    Hey, I’m Sally. I'm a freelance brand voice strategist and copywriter for big-hearted businesses. I join the dots between strategy and selling. Whether that’s energising your business communication with a vibrant brand voice or giving your web copy a beating heart. I've written for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. I'm an on-call agency writer for Stratton Craig, From Scratch and Stack Works. I've helped teams do things like ⭐Increase visits to their website ⭐Sell out of products (one even had to shut down their website temporarily because of demand) ⭐Book more discovery calls and land more paying clients ⭐Raise their rates ⭐Rank no 1 on Google ⭐Win awards and secure funding If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal. Services ✏️Brand messaging Lay the foundations for considered communication with a language toolbox for your brand. ✏️Tone of voice Unwrap your brand’s unique personality for memorable communication and genuine connection. ✏️Web copy Tell your story, promote your product or explain your service with creative copywriting for your website. How I work For me, cooking up copy and brand voice means nailing five things: 1. Tell a bloody good story 2. Create a seamless link between your written words and real-life presence 3. Talk about big ideas in a relatable way (like pairing a sequin ballgown with your Converse) 4. Communicate with purpose: pack every word with strategy for days 5. Bring the joy back into communicating for your brand so that growth feels effortless and effervescent What my clients say: ⭐⭐⭐⭐⭐ "Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation." — Naomi Butters - ICENA ⭐⭐⭐⭐⭐ "Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing." — Paul Lubitz - Holly Yashi See more five-star reviews: Devon / London / Spain / Europe 🖋Check out my portfolio: ✉️Email me:

  • PRO
    Hi. I'm a copywriter with a background in design. I trained as a product designer, then worked in design management, business development and PR for several high profile branding/design consultancies before starting my own freelance copywriting business in 2004. Since then I've worked across a broad range of sectors on all forms of marketing copy as well as scripting videos, ghost-writing articles, and compiling award entries. Having moved South (to Hove!) in October 2017 I'm keen to build more local clients, although I'm often in London, very happy to travel and am used to working remotely.

  • PRO
    As well as being a freelance copywriter with nearly 30 years' experience (I'm not that old, I just started young), I'm also Content Director at Executive Influence (EI). Our mission is simple: to help B2B brands win business, acquire talent, and attract investors by making more of the often overlooked knowledge, expertise, and opinion that sits in their leadership teams. We do this by creating high-quality executive content that supports their strategic goals, inspires trust, establishes authority, and influences the decision-makers they want to reach. The result? More visibility, more connections, more opportunities, and, ultimately, more business. It’s how we helped one MD capture a £2m opportunity that led to a £20m one. It’s how we helped one CEO achieve a 33:1 ROI with a targeted piece of content. And it’s how we helped one Marketing Director hit 500+ whitepaper downloads by senior leaders in his industry – and, in the process, generate close to £150k of revenue (and counting). If these aren't compelling reasons to invest in executive content, what are? 20 YEARS AT WRITERS Before setting up Executive Influence, I co-founded Writers in 2001 to help businesses and brands in the UK and around the world tell their stories, bring their ideas to life, and get their messages across. With 27 years' full-time writing experience, I'm quick on the uptake, whatever the subject or comms objectives of the brief. I love bringing dry, dusty, or technical subjects to life, which may explain why I write a lot for technology companies, and financial and professional services firms. AWARDS If 'award-winning' is important to you, I've made it into the D&AD Annual a few times and won a Transform award for 'Best use of copy style/tone'. Though, to be honest, I've always put effectiveness before industry accolades. More importantly, I've had lots of clients say nice things about the words I've written for them (gushing testimonials available on request). Once, I even had a boardroom spontaneously applaud after reading my articulation of their brand (also available on request). Brands I’ve worked with include Aldi, Astra Zeneca, Bacardi, Ciena, English Heritage, Environment Agency, Goldsmiths, Kings College London, MasterCard, NIG, Reckitt Benckiser, Reuters News Agency, Rolls-Royce, Thales, Thomson Reuters, Triodos Bank, Vodafone and Worldpay. BRAND WRITING I can also help brands articulate who they are, what they do, and why they're special by developing value propositions, messaging frameworks, style guidelines, and tones of voice. In fact, I've created new tones of voice for folk like the Natural History Museum, global US law firm Latham & Watkins, TNT International, City University London, Hotel du Vin and Malmaison. So their values as an organisation come through strongly in their comms. PROJECT MANAGEMENT I’m an experienced project manager and have run writing teams on large-scale and short-notice projects for outfits like Vodafone Group Enterprise, the BBC, Triodos Bank, Cable & Wireless Worldwide (now part of Vodafone) and the University of West London. QUALIFICATIONS I have a degree in linguistics and have completed Marketing Week's Mini MBA in Marketing taught by Professor Mark Ritson. It covers the same core marketing modules as leading MBA programmes and has been more use to me than all my higher education combined. Anyway, enough about me. Let's talk about you. How can I help?

  • PRO
    Hi, I’m Lex. I’ve been helping brands find their voice and tell their stories for almost 15 years. I’ve worked with businesses of all shapes and sizes doing things like defining tone of voice and training people to use it, naming products and companies, work-shopping key messages, and copywriting for all kinds of things. Recently, I’ve set the tone for a fintech start-up, helped a very popular video game company define its voice, and named a couple of boozy businesses.

  • PRO
    I make things easy for ethical and sustainable brands with clever copywriting that excites, inspires and engages action time and time again. I work with ethical and sustainable brands because their mission to find a better way of doing business matters to me. I care deeply about the planet we live on and its people, and it inspires me every day to be working with brands that care too. Brands like Abel & Cole, Nkuku and Neal’s Yard Remedies. Every single one of my clients is a returning customer because I understand the opportunities and challenges they face. I’ve worked in-house for a well-known ethical and sustainable brand and it shows through in the questions I ask, the writing I deliver and my ability to quickly get to the heart of the brief and tell a story that matters.

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Member spotlight

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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