It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante

Remember the POP! 🎉 WHIZZ! ⚡ BANG! 💥 feeling you got the first time you chucked popping candy in your gob as a kid? Well, I add that same explosive energy into every piece of copy I write. Hey, I'm Matt, a chatty brand copywriter for businesses with bags of personality. If your: 🟡 Website isn't converting ⚪️ Articles aren't getting read ⚫️ Social posts are rarely liked, shared or commented on 🟡 Products or services aren't getting snapped up ⚪️ Newsletters are never opened Then, let's do something about it. Choose me and I'll write: 💥 Goolie-grabbing tone of voice guidelines 💥 Dead chatty websites 💥 Rib-tickling social posts 💥 Pun-tastic product descriptions 💥 Fun email funnels 💥 Awesome articles And loads more! So, if you want your business memorable, you need a copywriter who can write fun, chatty, human content that makes people listen to everything you have to say. You only get that by working with me! Let's chat! Visit my website at www.indeliblethink.co.uk, send me a DM or email contact@indeliblethink.co.uk It doesn't matter what industry you work in, work with me and add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy.

Are you looking for a writer to help you navigate the nuances of sustainability communications? I have 15 years of experience in the field of sustainability, in particular: 🌿 Helping businesses demonstrate honest and measurable impacts through ESG reporting and sustainability-driven communications 💡 Helping sustainability standard setters, certification programmes, and global benchmarking organisations communicate their insights and guidance to drive greater corporate transparency 🌎 Helping non-profit and mission-led organisations educate and elicit positive change where it’s needed most in nature and in society Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Having worked with the global sustainability standard setter, GRI, I understand the impact of transparent, consistent, and comparable reporting in driving change. I’ve written sustainability / ESG reports for organisations spanning sectors such as food and beverage, manufacturing, renewable energy and housing, technology, and financial services. On the non-profit side of things, I’ve worked with The World Benchmarking Alliance, Cradle to Cradle Products Innovation Institute, the Value Chain Initiative and SustainCERT, Fair Wear Foundation, and Access to Medicine Foundation. Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com.

Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter and UX writer with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form. I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. What my clients say about me: "Emily's specialised skill set in UX writing transformed our app's interface into a seamless, intuitive journey for users, making her contribution invaluable. Emily possesses a unique talent for crafting microcopy that guides users effortlessly through digital landscapes. She has an exceptional ability to understand the user's perspective, ensuring every piece of copy not only informs but also engages and delights. For anyone seeking to enrich their digital products with user-centric, engaging copy, I wholeheartedly recommend Emily Haddington. Her expertise in UX copywriting is a rare find, capable of bringing clarity, precision, and innovation to any project." - Rhiana Spring, SpringACT "I had the pleasure of working with Emily for a number of months at HSBC. She’s a talented writer and always had a positive attitude despite any curves we faced with systems or new ways of working. She’s not shy of a challenge and gives her all every time, which made working with her a breeze. She delivers consistently and takes on feedback and asks questions openly in equal measure. She made a real impact to the quality of our written content in a short time, and on a personal level I really enjoyed working together." - Afsana Sayyed, HSBC "Emily has written a lot of content for us over the past couple of years on a wide range of topics including travel, childcare, home improvement, business, education, and lots more. Her content is well-written, she replies promptly and she is always lovely to work with." - Becca Honeybill, Root Digital

Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what you’ve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING – Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium – from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY – creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY – I create joined-up thinking for brands and I’ve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I haven’t worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: • Tone of Voice guides for Renishaw (international engineering group) • Brand Naming and Tone of Voice for Rova, a dog food supplement brand • Brand naming for Liberty Steel • Copywriting for F1 recruitment • Tone of Voice guides and training for Roxhill Media • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand naming for Sayara International (NGO) • Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed • Campaign copywriting for Ordnance Survey Leisure • Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary • Brand voice development, brand writing and web copywriting for Oyster Yachts • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Tone of Voice development for Glenfiddich, the world's leading single malt whisky • Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton • Tone of Voice and positioning development for multi-sensory agency Condiment Junkie • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing Tone of Voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage

Bringing a journalist’s eye for detail, nuance and story to copywriting projects for clients in the property and interiors sector. I’m a specialist property and interiors copywriter creating copy for websites, brochures and blogs. Let me help you strengthen your connection with your customers, build brand authority and drive sales. With more than 20 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. I can create accessible, engaging copy that will resonate with your customers. My niche lies in the field of property and interiors, so most of my clients lie within these sectors. As a property copywriter, I write brochures for house builders, for example, and as an interiors copywriter I create blogs, web copy and product descriptions for interiors brands. I relish the chance to take on any topic and effectively communicate your company's message. The end result? Copy which will attract and retain new customers for your business or product. My professional writing services include: * Blogs * Website copy * Product descriptions * Press releases * Testimonials * Articles * Case studies * Social media posts * Tone of Voice Guidelines I’d love to hear more about your project. Do drop me a line to see how I could help. I'm based near Peterborough but work with both national and international clients via video call, phone and email.

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

Complicated product? Confused audience? I help people just like you. Whether you’re clear or somewhat muddy on what you need, I’m all ears. Let’s arrange a quick call so you can tell me more. Focusing on B2B (especially SaaS, software, tech, and cybersecurity), I support business owners and marketing heads. 🔸 Helping you understand your audience better 🔸 Creating compelling customer stories 🔸 Writing web copy from scratch or refreshing tired pages 🔸 Creating long-form articles 🔸 Writing nurturing email sequences. We start exactly where you need me. That might be helping with your strategy and customer insight or leaping straight into your copywriting. I’m a hands-on type of gal. Marketing qualified and after 23 years of running my own business, I’ve helped countless others communicate better – with great results. In fact, Cantaloupe was awarded Best Copywriting Services 2020 by SME News. You’ll get the right copy and additional support where it’s needed - on time and in budget. ⭐ It’ll be fun, friendly, and productive ⭐ I’m in Worcestershire, but don’t let that stop you. My clients have stretched from Aberdeen to Cornwall in the UK. Not to mention Australia and Ireland. Take a weight off your mind and get in touch. I’ll understand your copy frustrations and help you determine the right way forward to achieve the results you’re after. Email me: anna@cantaloupemarketing.co.uk Phone me: 01886 502159

What I do: Brand tone of voice, narrative, messaging, brand voice guidelines, naming, website copy, campaign concepts… Who I do it for: Design agencies, PR companies, production companies and anyone who gives a damn about brand. How I work: Pen and paper, Apple Mac, remotely. Brands I’ve worked with: The AA, AIA Insurance, ASOS, Build Africa, Capita, Carlsberg, CBRE, Church Urban Fund, Côtes du Rhône, Dairy Crest, DTI, Dubai Tourism, Friends of the Earth, German National Tourist Office, GlaxoSmithKline, Harrods, Hi-Tec, IHG, L’Oréal, LaSalle, League Against Cruel Sports, Lufthansa, Mastercard, Miro, NatWest, Nepal Youth Foundation, Nestlé, Ocean Spray, P&O Ferries, Robinsons Barley Water, SanDisk, Smirnoff, Sekonda, The Gym, TNT, VW… Agencies I've worked with: BBH Zag, BeColourful, Black Bug, Conran, Contagious, Deadeye Design, Design Bridge, Designhouse, Fiora, For Sure Studio, Gasp!, Graphicks, (Hug) London, Kino Design, Manifesto, Page & Page, Parker Design, The PHA Group, Rabbit & Hare, Saentys, SevenFive, ShopTalk London, SixTwo, Space & Time, Team Saatchi, TMP Worldwide, Vertical Productions, VMLY&R, WCRS, We Are Collider, Zest the Agency… What they say: 'Not only is he highly creative, giving original thought to everything he does, but he’s also bloody lovely and approaches briefs with a balanced and genuine interest.' Helen Davies – Head of Client Services, Zest the Agency 'I am so thrilled with how you’ve helped us find our voice. Our new website, brochure and everything else you’ve worked on are outstanding. After 20 years, we needed a fresh approach to they way we talk about ourselves and this takes Mountgrange to a whole new level. You should be really proud – I know we all are.' Liz Thomson – Director, Mountgrange Heritage 'Jonathan is an absolute delight to work with. He’s an incredible writer with great knowledge on varying topics. The whole process was seamless which is testament not only to his fantastic skill but also to how organised, efficient and professional he is.' Kathleen Arthurs – Project Manager, Six Two Design You may not know: I also have many years' experience as an Art Director, so I understand how words and pictures work together.

With over 30 years of expertise in creating engaging user experiences, I have delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.About meI am a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.What I doUser-centric strategy: Crafting content that resonates, driving conversions and engagement.Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.Conversion focus: Designing compelling content for tangible actions and results.Multi-platform proficiency: Tailoring content for diverse channels.Expertise & resultsTurning complex processes into intuitive, user-friendly journeys.Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.Led impactful B2B and B2C projects.Skilled in UX, SEO, service design, graphic design and more.What I can do for youEngaging ad copy: Compelling ads and advertorials driving clicks and conversions.Email campaigns: Nurturing leads, driving sales.Content audit: Boosting visibility and user experience.Persuasive website copy: Enhancing engagement and conversion.Captivating product descriptions: Highlighting features and benefits.Conversion-optimised landing pages: Encouraging action.Impactful social media content and strategy: Amplifying brand presence.Informative blog posts: Establishing authority, attracting traffic.Compelling case studies: Demonstrating product/service effectiveness.In-depth whitepapers: Showcasing industry expertise, generating leads.Attention-grabbing press releases: Announcing news, events.Effective video scripts: Conveying messages convincingly.Concise brochure copy: Showcasing offerings persuasively.Persuasive direct mail content: Driving offline engagement.Comprehensive eBooks and guides: Educating and engaging.Targeted PPC ad copy: Relevant and effective ad campaigns.Sales collateral: Supporting sales with impactful materials.Strategic content planning: Aligning content with brand goals.SEO-optimised content: Enhancing search engine visibility.Consistent brand messaging: Resonating with the audience.TOV and style guides: Creating effective brand communication.Training and coaching: Upskilling your in-house team.Let's connectBased in London and Narbonne in France, I'm ready to collaborate on your project.

Accredited freelance copywriter, specialising in education, training, and self-improvement. I'll work with you to produce copy and content that informs, engages, and inspires your ideal clients and customers. I've worked with people of all ages and from all walks of life. I understand their desires, frustrations, and fears. And I can speak to them with empathy. If we work together, you'll get the clicks and build long-lasting relationships with your clients and customers. WHY AM I QUALIFIED TO HELP YOU? I worked as a teacher and a private tutor for over six years. So, I know how to nurture a deep love of learning in children and adults of all ages and abilities. I can explain why particular tools, programmes, and courses will give them the knowledge, skills, and confidence they need to succeed. Plus I can offer useful tips and advice on mental health, self-care, and productivity. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copywriter, who understands your industry/sector, products, and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. Here's what my recent client Kent-Teach said about my work: 'Shaira sent us a blog in an incredibly timely fashion, the blog is well-researched and expertly written. Shaira has considered not only the layout and how the blog reads but also imagery and advice as well. We are incredibly excited to use this blog on our platform and I feel it will be a huge hit with our followers. We hope to work in partnership with Shaira again in the near future.' For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in North London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com