Having grown to almost 2000 members, we were in a good position to reach a fair few copywriters. Even so, we really didn’t know what to expect in terms of numbers. We just wanted to get the views of as many copywriters as we could.
In the end, we were bowled over when no fewer than 610 people were willing to take the time to share the details of their copywriting lives with us.
Now we’ve finished crunching the numbers, and the report of our findings is available to download.
Our key findings include:
- An average gender pay gap of 28% between male and female copywriters, varying with type of employment
- An average freelance daily rate of £337, but with wide regional variations (London £426, Scotland £254)
- Wide variations in what copywriters earn on average, from agency founders on £57k to in-house writers on £31k
- Freelance copywriters much prefer per-project fees (55%) over per-word fees (2%)
- Over 95% of copywriters do other marketing tasks as well as copywriting
- 70% of copywriters value employer/client feedback most, while just 2% value industry awards
- Copywriters love copywriting! Just 2% want to change careers.
You’ll find respondents’ own definitions of copywriting sprinkled throughout the document, which show that there are as many perspectives on our craft as there are people practising it.
The report also gives full details of how we carried out the survey and thanks those who helped us prepare and promote it.
We hope you enjoy reading the survey report as much we enjoyed preparing it.