Jane Adams – ProCopywriters Member Spotlight

Why did you choose a career in copywriting and how did you get into it?

Although I didn’t start out as a copywriter, I was often given copy to write and I found it very satisfying. So, when I chose to go freelance, I decided to specialise. In fact, I ended up working as both a freelance copywriter and a freelance journalist and continue to do so.

What work are you most proud of?

It’s a tie between a 95-page technical white paper on 5G standardisation, where I actively participated in the working group activities, and an event invitation email which was based around the concept of a cabinet of curiosities. Both were fascinating and fun, but in different ways.

What piece of copy do you really wish you’d written?

I’d love to get a chance to write consumer ad copy. I really enjoy using puns and humour and there’s not a lot of opportunity for those in B2B.

What do you do if you hit a bit of writer’s block?

Have a cup of tea and talk to the cats for a bit.

What are your favourite and least favourite writing-related tasks?

I enjoy anything writing related where I’m in a flow state. My least favourite thing (although it’s not a task) is how rare it is to get feedback from clients about how a piece of copy performs. They keep coming back though…

Any copywriting pet hates?

Excessive capitalisation. This is business copy, not a Barbara Cartland novel.

What’s the best piece of career advice you’ve been given?

I didn’t know it was career advice at the time but to get into blogging. I’ve had a lot of fun, made fantastic friends, picked up work (and found out about ProCopywriters) through that one activity. And it’s now an aspect of content writing that I specialise in.

What advice would you give to people starting out on a copywriting career?

Do some time in an agency if you can. I took a break from freelancing to work in a PR agency for a while and it really helped me to both raise my game in terms of work efficiency and realise my own worth commercially. And find a niche.

What’s your favourite thing about being a copywriter?

I can’t really pick one thing. I enjoy the writing (of course) and I meet some interesting people

What made you decide to become a member of ProCopywriters?

The downside about freelancing, especially if you work from home, is isolation. I’m currently focusing on a variety of tactics to reduce that. Plus, of course, I hope it will help me gain new clients.

Where can people find out more about you?

You can contact me via LinkedIn at https://www.linkedin.com/in/jane-adams-11a423/ or by email at jane@jane-adams.com.

Written by

ProCopywriters team

News, advice and research from the team at ProCopywriters, the UK’s largest association for commercial writers.

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