Jane Adams – ProCopywriters Member Spotlight

Why did you choose a career in copywriting and how did you get into it?

Although I didn’t start out as a copywriter, I was often given copy to write and I found it very satisfying. So, when I chose to go freelance, I decided to specialise. In fact, I ended up working as both a freelance copywriter and a freelance journalist and continue to do so.

What work are you most proud of?

It’s a tie between a 95-page technical white paper on 5G standardisation, where I actively participated in the working group activities, and an event invitation email which was based around the concept of a cabinet of curiosities. Both were fascinating and fun, but in different ways.

What piece of copy do you really wish you’d written?

I’d love to get a chance to write consumer ad copy. I really enjoy using puns and humour and there’s not a lot of opportunity for those in B2B.

What do you do if you hit a bit of writer’s block?

Have a cup of tea and talk to the cats for a bit.

What are your favourite and least favourite writing-related tasks?

I enjoy anything writing related where I’m in a flow state. My least favourite thing (although it’s not a task) is how rare it is to get feedback from clients about how a piece of copy performs. They keep coming back though…

Any copywriting pet hates?

Excessive capitalisation. This is business copy, not a Barbara Cartland novel.

What’s the best piece of career advice you’ve been given?

I didn’t know it was career advice at the time but to get into blogging. I’ve had a lot of fun, made fantastic friends, picked up work (and found out about ProCopywriters) through that one activity. And it’s now an aspect of content writing that I specialise in.

What advice would you give to people starting out on a copywriting career?

Do some time in an agency if you can. I took a break from freelancing to work in a PR agency for a while and it really helped me to both raise my game in terms of work efficiency and realise my own worth commercially. And find a niche.

What’s your favourite thing about being a copywriter?

I can’t really pick one thing. I enjoy the writing (of course) and I meet some interesting people

What made you decide to become a member of ProCopywriters?

The downside about freelancing, especially if you work from home, is isolation. I’m currently focusing on a variety of tactics to reduce that. Plus, of course, I hope it will help me gain new clients.

Where can people find out more about you?

You can contact me via LinkedIn at or by email at

What do you think?

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