26 Feb 2020
Anna Metcalfe’s ideas for creating content that draws people in and keeps them reading.
25 Feb 2020
What I learnt in my first 6 months of freelancing
Pip Christie shares the lessons she’s learned about freelance copywriting so far.
24 Feb 2020
Jamie Rogers — ProCopywriters Member Spotlight
“I think people need to find the courage to go with their gut, and to walk away from a client if it isn’t right.”
18 Feb 2020
Why you’re struggling to rank on page one of Google
David Pawsley’s quick guide on how to reach one of SEO’s holy grails
17 Feb 2020
Helen Keevy — ProCopywriters Member Spotlight
“Go out there and make those connections, even if it’s terrifying and you feel a bit of a fraud calling yourself a copywriter to start with.”
12 Feb 2020
No, I don’t want to meet for coffee
Jo Watson on why she’ll politely refuse your invitation to meet for a (caffeinated) drink.
12 Feb 2020
Should freelancers be nervous about IR35?
Danielle Auld summarises the changes to the laws around contractors and the organisations that hire them.
11 Feb 2020
How to say sorry when your brand’s screwed up
Sorry may be the hardest word but, when you’re in the wrong, you need to say it like you mean it. Al Robertson explains how.
10 Feb 2020
Graeme Piper — Member Spotlight Revisited
“It sounds a bit extreme, but when you’re a freelancer, everything is down to you – finding clients, getting work, getting paid, so perseverance and tenacity are key.”
06 Feb 2020
Trust-based marketing in the era of fake news
Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.
05 Feb 2020
Do you know what your customers want and need? Murakami does
Katherine Wildman explains how using your imagination could help you improve your copywriting business.
05 Feb 2020
Getting Ramadan ready: planning your biggest marketing campaign of the year
It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.
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