Why did you choose a career in copywriting and how did you get into it?
My background is in events and marketing so related but not the same. When I was on maternity leave I saw an advert for a self-employed content assistant and went for it and it grew from there. I haven’t looked back since.
What work are you most proud of?
That’s a tough one. I work across so many different types of projects for different clients that it’s hard to pick one. But the other day a new client sent me a website I’d written as an example of what they love and that made me all warm inside.
What piece of copy do you really wish you’d written?
The random one-liners you see on packaging. I love a good pun.
What do you do if you hit a bit of writer’s block?
Stop and go and do something else. You can stare at the screen for an hour or you can be productive in another way. I’ll go hang up some washing or write another piece of work or take a walk. Anything to get my mind off what I’m stuck on.
What are your favourite and least and favourite writing-related tasks?
My least favourite is writing emails. The pressure to get the subject line spot on without being spammy.
My absolute favourite are blogs, you can be more creative and interesting and if I can throw a statistic in there then even better.
Any copywriting pet hates?
A brief with no detail. I’m good but I’m not a mind reader.
What’s the best piece of career advice you’ve been given?
Imperfect action beats perfect inaction.
What advice would you give to people starting out on a copywriting career?
No one really knows what they’re doing, be honest and be yourself. Oh and don’t write and send. Allow time to come back to whatever you’ve written a day or so later to evaluate it in the cold light of day.
Why do you find ProCopywriters membership useful?
Being able to access the training and templates has saved my skin once or twice.