In a  competitive market place, Vamos Trekking needed to identify its USP and positioning and then work out how to communicate this to her ideal customers, sociable expats curious about exploring Switzerland. The resulting copy would need to be inspiring and communicate her warm personality so that prospects would get to know, like and trust Marisa and ultimately sign up to a tour or join the membership group.

Before getting into the nitty gritty of writing the copy, we spent time exploring Marisa’s goals, her prospects’ motivations and brand tone of voice.

The website is still to launch, but when it does, Vamos Trekking will have a website which sets her apart from the competition and reflect her personality.