Portfolio project

A Wikipedia-beating blog at the top of Google

Getting the blog at the top of Google

I applied my web content writing skills to write a Search Engine Optimised (SEO) targeted blog page which included:

  • researching the best key phrase and incorporating it into headers, text, metadata, image labels
  • internal links
  • relevant external links I had sourced

Every part of the page must support the keyword phrase, including the page name and the image. Given schoolchildren often research National Park legislation, I sketched out a cartoon design to appeal to the education sector. The charity’s graphic designer translated my scribblings brilliantly.

Encouraging people to join the charity

The blog wasn’t just factual. I included headings such as “How you can stand up for the Sandford Principle” with charity membership links.

My client also wanted to draw attention to the World Heritage Status of the Lake District National Park. It’s the only UK National Park with UNESCO status. I therefore created a section explaining more about this international level of protection.


  1. Launched in April 2020
  2. 4 days after launch: ranked sixth
  3. 2 months after launch: First place Featured Snippet status at the very top of the search results page
  4. Last checked in October 2022, and it’s still top of the search results and above Wikipedia!

There is no guarantee that it’s still at the top when you read this. But two years+ of being the top spot without any edits or changes is a real accomplishment.

Client feedback:

“We have all been so pleased with your output, and with your wider contributions to our use of social media. Your work has continued to make a significant difference to our profile.”

Douglas Chalmers, Chief Executive of the charity Friends of The Lake District


Helen Reynolds

Ink Gardener Copywriting | blooming good digital content


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Peasholme Green
North Yorkshire

07929 948 743
07929 948 743

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